eCommerce 101

A round-up of resources for eCommerce professionals.

We’ve put together our most popular eCommerce resources, all in one place. Created to help eCommerce professionals drive online success: from key KPIs, essential technology and consumer insights. Top tip – pin this page to your browser for easy access.

eCommerce Whitepapers

eCommerce KPIs Whitepaper

A go-to guide to develop the ultimate customer journey, alongside the key KPIs and metrics needed to get you there.

Creating the perfect product page whitepaper

See how your product pages can drive conversion, AOV, repeat custom and organic traffic.

The Essential Components of a Multi-Channel eCommerce tech Stack Whitepaper

We’ve put together a comprehensive guide of 150+ tech vendors, their purpose and their benefit to you.

Expanding your product range whitepaper

How you can utilize the Ansoff Matrix to power your online growth strategy and uncover the potential of your product ranges.

Guide to SEO for eCommerce Whitepaper

A practical guide on how you can supercharge your eCommerce SEO strategy.

Online buying journey eBook

We’ve taken the results of a consumer survey, and put them into a go-to guide all around the ultimate customer experience.

Quick Reads by Topic:

Key eCommerce KPIs

Conversion rate optimisation logo
reducing return rates logo
product deliverability with a logo
Accelerating time to market

The Ultimate Customer Experience

perfect product imagery with a logo
hyper personalization logo
customer loyalty with a logo
Amazing product page image

Omnichannel and Online Marketplaces

Online Marketplace Strategy image
Amazon Strategy image
Fashion omnichannel image
PIM and online marketplaces image

The eCommerce Technology Landscape

PIM v ERO with logo
PIM vs PXM Image
image of new technologies
How to generate the full roi of your tech stack image

Interactive eCommerce Guides

Image of fashion product page checklist
Image of text that reads 'product page checklist homewares' with a clock on a set of drawers
Image of laptop and a coffee and text that reads 'customer retention strategies audit'
Image of Amazon logo on a phone along with text that reads 'Amazon SEO Product Template'