This whitepaper is the go-to guide for product pages best practices. It gives a comprehensive list of the elements you should provide to generate real results. From a technical perspective, we discuss everything from nailing keyword research for SEO, Google snippets, and penalty reduction to site structure and page optimization for mobile.
You’ll then gain insights into the things customers want to see before making a purchase. This includes things like high-quality product information and digital assets, positive customer reviews, and FAQs. And of course, we outline how you can champion collaboration across departments to turn this into a reality with PIM.