We’ve created a go-to guide for creating the perfect product detail page. Access the whitepaper to gain a deep understanding of how to convert browsers to buyers, including:
- How to optimize your product data and digital assets to make sure the right customers find your products at the right time
- Creating a seamless experience, from discovery to post-purchase, so your customers feel confident every step of the way
- Some key considerations of the product content you can use to boost conversions and keep customers coming back
Your product detail page is the eCommerce equivalent of your shop window. It’s a key page on your site as it leads directly to a transaction (if you get it right!) Overall, you need to strike a balance between giving customers everything they need to make informed buying decisions and optimizing for SEO.
This whitepaper gives a comprehensive list of the product detail page elements you need to nail to generate real results. From a technical perspective, we discuss everything from keyword strategy, Google snippets, and penalty reduction to site structure and mobile optimization.
You’ll then gain insights into the things customers want to see before making a purchase, which will also contribute towards boosting the performance of product detail pages. This includes things like good quality product information and digital assets, positive customer reviews, and FAQs. And of course, we outline how you can champion collaboration across departments to turn this into a reality with PIM.