Creating the Perfect Product Detail Page
Your product detail page is the eCommerce equivalent of your shop window. It’s a key page on your site as it leads directly to a transaction (if you get it right!) That’s why we created this go-to guide for creating perfect eCommerce product pages.
Access the whitepaper to learn how to optimize product pages and boost conversion rates, including:
- Top tips on how to enrich your data and digital assets for product page SEO to ensure the right customers find your products at the right time
- Creating a seamless experience, from discovery to post-purchase, to build trust, drive customer satisfaction, and improve loyalty
- How to enhance the product page experience with different types of content to increase cross-sell and upsell opportunities
Customers expect more than a basic product description, product videos, and images. The best converting product pages take customers on a journey, engage from the get-go, and provide everything needed to make a fully informed buying decision. Overall, you need to strike a balance between giving customers what they expect (and more) and optimizing for SEO.
~15 min read (circa 4000 words)
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Drive product discovery & demand
Sharpen your competitive edge
Increase conversion rates
Boost customer loyalty
Increase your online sales
What sort of information do customers want to see before buying?
Customers need to get the same information they would from your product landing page as they would in-store. The look, feel, and quality should all be clear as soon as your customers click through to your eCommerce site. As such, quality product data will be key factors in your product page design.
Why is PIM essential when creating winning product pages?
Product pages need to instill confidence in your customers to ensure they convert from browser to buyer. High-quality digital assets, coupled with totally clear and accurate product data can be easily achieved when you’ve got complete control and visibility over your product information.
Using PIM to craft amazing online experiences
Take online experiences to the next level and delight your customers with engaging product content. Whether your customers are browsing your eCommerce site, or perusing your products on marketplaces, you can create consistency across all channels with PIM.
Brands driving growth with Pimberly:
This whitepaper is the go-to guide for product pages best practices. It gives a comprehensive list of the elements you should provide to generate real results. From a technical perspective, we discuss everything from nailing keyword research for SEO, Google snippets, and penalty reduction to site structure and page optimization for mobile.
You’ll then gain insights into the things customers want to see before making a purchase. This includes things like high-quality product information and digital assets, positive customer reviews, and FAQs. And of course, we outline how you can champion collaboration across departments to turn this into a reality with PIM.
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