It was time to invest in a solution that would enable IronmongeryDirect to achieve these growth aspirations. The move to online enabled the company to promote more products with rich and detailed product descriptions and imagery. Overall, this totally transformed the customer experience they were offering compared to the previous catalog experience.
With Pimberly, IronmongeryDirect has been able to grow its online product range by 133%. By using Pimberly’s lifecycle functionality, careful measures are in place at each stage of a product’s enrichment to ensure no products are published without being fully enriched. With rich descriptions, customers can easily find all 42,000 products online. Overall, this has enabled the company to increase its reach and customer base.