Enhancing the omnichannel customer experience with a powerful PIM solution: Maple Prime
“By implementing Pimberly, we have saved money which would have needed to be spent on hiring an entire team to manage product data. ”
IT Manager, Maple Prime
5
Channels
24
Workflows
+34,000
Assets
+46,000
Products
Strengthening the multichannel experience through a centralised product database
Maple Prime are a leading eCommerce supplier in the beauty industry, specializing in cutting-edge skincare, fragrance, body care, and hair products. Their presence extends across various platforms, including Amazon, eBay, Walmart, and their own dedicated website. What began as a small family venture has blossomed into Maple Prime’s rapid ascension as a key player in beauty supplies.
To facilitate growth, Maple Prime has focussed on enhancing its digital infrastructure, seeking innovative solutions to streamline operations and elevate revenue generation. One of the major projects they have recently undertaken was a massive redesign and structure of their website, which Pimberly was fundamental to.
A “golden record” for all product data
Before adopting Pimberly, Maple Prime grappled with scattered product data, stored across disparate locations. One of the primary systems Maple Prime used to store this information was a bespoke database which was coded by an in-house team. All items and pricing were stored here and then pulled into the various different sales channels.
However, this setup wasn’t fit for purpose, particularly with the overhaul of their website underway. Recognizing the imperative for a unified data management solution capable of seamlessly synchronizing products across various channels, Maple Prime turned to Pimberly.
Pimberly revolutionized Maple Prime’s product data management, offering a centralized hub for data storage and streamlined operations. With this solution in place, Maple Prime witnessed a surge in efficiency, minimizing the need for manual data handling and maximizing productivity across all fronts.
Tackling the challenge of product data duplicates
Product data duplication poses a significant challenge for many businesses. Although for some systems, it is necessary to replicate data for various channels, this practice often leads to search and retrieval difficulties when trying to locate specific products.
Pimberly’s capability to centralize multiple variants under one product eliminates the need for duplication across channels. Instead of navigating through numerous duplicates, teams can now access all required information within a single record, streamlining processes and saving valuable time. Moreover, Pimberly incorporates automated checks to proactively identify and resolve any potential duplicates, ensuring data integrity across sales channels.
Effectively managing and transforming supplier data
One of Maple Primes’ primary requirements was to have more control over how they manage and enrich vendor-supplied product data. Their objective was to automate and streamline the import of raw information and use Pimberly’s capabilities to extract relevant attributes from a single description field to make the product creation process more efficient.
By using multiple decision tables to identify hundreds of keywords and acronyms, Pimberly has empowered Maple Prime to automatically populate attributes such as brand, size, gender and fragrance type of thousands of products.
Boosting SEO with PIM
Maple Prime has implemented a strategic approach by incorporating alt text into their image optimization strategy, aimed at enhancing their SEO ranking across various search engines. Leveraging the automation capabilities provided by Pimberly, Maple Prime has streamlined this process to improve efficiencies.
Images are imported into Pimberly with their original file name. Through Pimberly’s intuitive saved view functionality, Maple Prime effortlessly identifies images necessitating renaming for alt-text integration. Subsequently, Maple Prime execute a tailored script to duplicate and rename images before seamlessly integrating them into their Shopify site via Pimberly’s versatile channel functionality.
This approach not only underscores Maple Prime’s commitment to optimizing its digital presence but also highlights the need for innovative tools like Pimberly to drive strategic SEO practices.
Easily Import
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Centrally Manage
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
