The customers you’re seeing in store and online are the same, and they expect a uniform experience across all platforms. When shopping online, the customer is unable to physically see the product so relies fully on the information provided by the retailer.
This data must be rich enough to make up for the fragrances they can’t smell, electronics they can’t test and jumpers they can’t try on.
Pimberly can manage the rich product information needed to mimic this experience. Instead of a single static photo and a line of text, you can show the customer multiple views, footage of the product in use, lifestyle commentary, a list of complementary products, and all unified across various platforms. With Pimberly’s user-friendly interface, you can also ensure the customer receives the exact data they need in the correct format, on time, every time.