Manufacturers increasingly need to be eCommerce experts. Only a few years ago, having a great product at a great price was the key criteria. But in a world where over 20% of retail spend is online and with ever increasing globalisation, consumers can find and buy products anytime, anywhere and on the move like never before.
As a result having great, extensive, product data and corresponding digital assets is becoming just as important. Having this data optimised for the major global marketplaces in multiple languages adds several dimensions to product data.
Master your product data
PIM gives manufacturers the ability to take full control of their product data, enabling them to decide how their products are presented to customers. Store all data in a single location and enrich it for marketing purposes. Take ownership of all digital assets and incorporate them into product pages. Create a better customer experience by supplying the right product data at the right time.
Embrace CSR with better product data
Consumers want to know specific information about a product, such as where it’s sourced and whether it’s sustainable. PIM ensures manufacturers embrace CSR and meet the desire for accurate product data. Build customer trust by supplying consistent data across all channels. Gain greater visibility of products across an entire range and contribute towards a more sustainable supply chain.
Unlock new channels and marketplaces
Whether selling through Amazon or mobile, PIM unlocks sales opportunities in new channels and marketplaces for manufacturers. Distribute rich product data through multiple channels and increase revenue. Scope products for a variety of marketplaces, creating unique shopping experiences for customers. Access new audiences and raise brand awareness.
Geographical expansion
Planning to grow on an international scale? PIM makes it effortless for manufacturers to expand into new geographies. Import translated product data for multiple locales into a central system. Tailor products to appeal to the buying preferences of consumers across the globe. Develop high-quality product information and meet the regulations of different countries.
B2B vs B2C
Manufacturers are increasingly moving into B2C markets, which requires a totally different set of data requirements from a B2B market. PIM enables manufacturers to meet the needs of both audiences. Write story-led product descriptions and tap into the emotion-driven purchasing of B2C consumers. Deliver accurate product information and meet the buying requirements of B2B customers.
The Pimberly system has given us trust in our data.
All the product information and images transfer with ease into the PIM, so we have one global view of our products.
We have found Pimberly to be extremely flexible, both as a tool and partner.
It’s the only true SaaS PIM and DAM solution out there which also has a direct API integration available; a huge win for our legacy platform integration.
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