As the original source of product information, PIM is an essential tool for manufacturers to provide rich and accurate data to the retailers and distributors in the supply chain.
key benefits of PIM
Stay ahead of the competition
By providing great product information, consumers are more likely to choose your goods over another manufacturers
Meet regulatory requirements and reduce risk
Having a PIM system that can automate workflows and approvals ensures that any regulatory requirements are met, and reduces the risk of non-compliance issues
Consistent information across all channels
As the originator of product information, if your data is accurate then it will be across all channels. Build customer trust by having consistent information in store, on the web and on social media
Reduce avoidable returns
Ensure that customers choose exactly the right product first time by providing as much product information as you can, reducing returns from users who choose the wrong thing due to lack of data
Keep up with rapidly changing trends
Product information is not a static class of data, and is constantly evolving in line with customer expectations and online/SEO advancements. Being able to quickly and consistently update product data at a single or category group level can enhance sales
Meet expectations for rich media
Increasingly, end users expect media-rich content across all channels, including photos, video and PDFs. Traditional ERP or spreadsheet-based systems are not capable of handling this variety of data – but PIM is
Improve time to market
Trends change as rapidly as customer expectations, and by reducing your time to market you can ensure that relevant products are in front of customers while they’re still current
The demand for PIM is growing for manufacturers.
The sales cycle is speeding up and retailers and distributors are demanding more from their suppliers, as their customer base expects rich and plentiful product data.
On top of this, many manufacturers are shifting towards direct consumer selling, creating a B2C value chain and an even greater need for those producers to be totally in control of their data.
PIM and DAM are designed to enhance the customer experience, improve efficiency and therefore increase profitability. By delivering not just their product but the relevant information and assets, manufacturers can attract customers (be that distributors, resellers or retailers) and get them coming back time and time again.
Creating their product information to the highest standard, manufacturers can save their customers time and money, making them a more valuable supplier.
Lower costs and shorter time to market means higher profitability for everyone.