Let’s look at a customer retention eCommerce example for a skincare retailer. The retailer notices on social media a lot of their customers complaining about single use plastics in packaging. So, they take the time and source a supplier of biodegradable solution.
They communicate the switch to your customer via email, social media, and incorporate into their overall brand DNA. Their customers feel valued and understood and continue to shop with you. Ultimately, it’s the fact they understood the needs of their target customer which turned them into loyal customers.
Evidently, understanding your target customer’s preferences and behavior enables you to tailor the online shopping experience to suit their needs. Moreover, design your website, user interface, branding, product offering, and communication channels to suit their behaviour.