Business Benefits of Pimberly

The business benefits of PIM drive real ROI through both increased revenue and cost reduction.

Pimberly’s powerful Product Information Management platform enhances the workflow and processes of anyone dealing with product data in your business.


How long does it take from deciding on a new product, for it to be live on your site?

One business benefit of PIM is a quicker speed to market. Consequently, you can release products to market before competitors, meaning you gain vital extra selling days.

Our customers are drastically cutting time to market by centralising and automating their product information processes in Pimberly.


Guiding your customers through their purchase journey is what good eCommerce is all about.

Importantly, well-defined product relationships allow you to encourage customers to add to their purchases. Whether it’s a bundle that gives them a saving or a complimentary product.

Well-structured product relationships are a breeze to set up in Pimberly, which is a huge business benefit of PIM.


How many of your products could you sell on Amazon? What other marketplaces could be profitable for your eCommerce business?

For example, marketplaces like eBay and Amazon increase your brand profile and help you access millions of new customers.

One of the many benefits of PIM is being able to easily do this with powerful automation. In other words, you can set up new channels in Pimberly in a matter of minutes.

Having our product information stored in Pimberly has allowed us to migrate all our webstores from Magento to Big Commerce extremely smoothly and quickly

We have removed so much duplicated effort and improved the quality of our data!

Douglas Gill International Limited

It just opened a world of possibilities for our marketplace: quick product enrichment, fast time to market and we even plugged a data feed from Google Analytics to enrich our products with real-time visitor data.
It just made eCommerce fun again!

We managed to double the number of products we sell and divide the time to market by 10 in just a month after deploying Pimberly.


Pimberly has completely transformed how we customise and enrich our product data.

The software has helped to streamline our data structuring process across all websites, leading to a better user experience for customers

ZakEllis Brigham

The Pimberly system has given us trust in our data. All the product information and images transfer with ease into the PIM, so we have one global view of our products.


We had very little data and very few decent images however we now have full product data and images for over 18,000 technical products and a central repository to effectively maintain and distribute it. From a standing start in 2012 we created a web site that now handles almost half of all order lines for a £30,000,000 company.

Aldridge Security Ltd

Arthouse logo

Locating and preparing images for new products (around 4 or 5 hundred products) used to take a week; now it takes about 15 minutes.

Arthouse Ltd

As our website portfolio has rapidly expanded Pimberly has allowed us to maintain the quality & integrity of product data across all of our stores easily. We can also update products & product assets and release new products across all stores in a fraction of the time it used to take us.

Current Body

Pimberly is a key element in getting 1200 products x languages to the top in google.

Pimberly is a very flexible PIM system. It is configured that it fits exactly with our working process.

EMM International BV

Our eCommerce team now have more data in one place than they've ever had before and they are thrilled!

J Rosenthal & Son Ltd

A product change used to take three days to filter through to the website: with Pimberly it takes 15 minutes

Regatta Ltd

We’ve managed to increase the amount of data we handle while increasing the quality without increasing our headcount.

Without Pimberly there would have to employ another three skilled employees.

Westcoast Ltd

With Pimberly we are able to get rich data, right the first time. This efficient way of working enables us to reduce errors in the supply chain – holding data on 2.3 million SKUs and getting to market quicker with hundreds of thousands of products, allowing us to remain competitive.

Pimberly has allowed us to connect with big sporting brands such as; Nike, Adidas and Reebok and gives us the confidence to onboard ten more very soon, names like; The North Face, Under Armour, Calvin Klein, Tommy Hilfiger and Puma.

JD Sports Fashion PLC

The service received from the entire Pimberly team has been nothing short of incredible. Right from the sales process to the support team, Pimberly have nailed the experience. I cannot recommend them enough.



Expanding into new international markets is a key growth strategy in eCommerce.

Preparing localised data for these channels is vital for success.

In short, Pimberly makes adding translated product data for multiple locales really simple.


We all like to plan ahead, but sometimes your business can benefit from thinking fast.

Freak weather? Want to run a fast promotion on snow boots?

If your product data is in Pimberly – not a problem. Essentially, you can have a new category populated and ready for marketing in a few clicks.


Your online product range is only limited by how many products your team is able to manage.

The Pimberly workflows and reporting dashboard mean you can do more in less time, without losing visibility of your progress and product range.

To conclude, you can take advantage of new opportunities and expand your range with ease.

Pimberly screenshots: Digital Asset Management


Providing plenty of rich, relevant, and accurate data means your customers will have fewer, nasty surprises when they are delivered.

Importantly, the better the information available to them, the less they return, the greater trust in your brand.

PIM gives you the ability to hold more data about return rates and the reasons behind them. Therefore, you can respond with improvements in your product range as well as the information on your eCommerce site.


Increasing your online conversion is ultimately about providing a better, relevant, and more engaging product experience.

Pimberly’s product record means you can easily view and manage associated imagery and other assets. Therefore, it’s quick and easy to create compelling product content.

A huge business benefits of PIM is being able to easily store and publish product information from one central hub. Additionally, you can do this for multiple use-cases and customer demographics.

This will maximise the appeal of your products by providing a differentiated and personalised product experience.


Optimising your site for search engines is crucial to getting your site and products found by customers.

However, you need relevant, unique, and well-structured product data to boost your SEO rankings.

Creating optimised product content is easy within Pimberly. Moreover, you can give your SEO team a central place to work on content. Overall, this will ensure the best quality product data goes out to your sales channels.


Pimberly provides a central repository for product data, rather than managing data across spreadsheets and other systems.

To sum up, it’s this automation that makes your product information work for you. Being able to unlock the power of information already in your business will massively benefit you.

Additionally, enriching and automating your product data in this way makes it smart – and truly valuable.

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Business Benefits of PIM on the Pimberly blog…


The Only Constant is Change: How PIM Helps Business Agility

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PIM & Productivity: How to manage your product data efficiently

PIM & Productivity: How to manage your product data efficiently

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Achieve Global eCommerce Domination with the Power of PIM

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Reducing Product Returns: Prevention rather than cure

Reducing Returns: Prevention Rather Than Cure

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Supercharge Your eCommerce Conversion Strategy with PIM

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Increase Average Order Value with Amazing Product Data

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Why Time To Market Is So Important and How PIM Can Help

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Why & How to Expand Your Product Range with Pimberly

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