A multi-channel strategy focuses on creating a sales presence across multiple sales channels. In this approach, you need to ensure the products and information are correct and compliant across every channel. In fact, each channel has its own, validation, interfaces, and approach to selling. With multi-channel, you have a better chance of meeting the needs of the specific channels’ customers if you can tailor your content. With a product information management (PIM) software in place, this endeavor becomes a breeze.
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