AN Wallis Cuts Product Data Sheet Creation from Hours to Minutes with Pimberly

AN Wallis, a leading manufacturer of earthing, lightning protection, exothermic welding, and surge protection products, used Pimberly to centralise product data, improve consistency, and produce technical product data sheets in minutes instead of hours.

“It’s a brilliant system to have and highly recommend to any manufacturer that’s struggling with product data.”

Andrew Trew, Product Specialist, AN Wallis

Sector: Manufacturer
Industry: Electrical Infrastructure & Protection Products
Pimberly Products: PIM, DAM, Product Data Sheets, eCatalog

Key Outcomes

Product data sheets created in minutes, not hours

A single system supporting around 21,000 products

Hours saved across marketing and sales each week

More consistent, professional product information for customers

About AN Wallis

AN Wallis is a leading manufacturer of earthing, lightning protection, exothermic welding, and surge protection products. Its products support a wide range of industries, from construction and utilities to major infrastructure projects including Buckingham Palace, Wembley Stadium, and data centres. With just under 21,000 products to manage, the business handles a large volume of highly technical product information.

The Problem: Product information was fragmented, manual, and difficult to manage at scale

Before Pimberly, AN Wallis managed product data across what felt like an endless number of spreadsheets and files stored on individual desktops. Without a central repository, it was difficult for teams to find the right information quickly or trust that they were working from the latest version.

This created challenges when customers requested product data sheets. AN Wallis supports customers around the world, particularly in the Middle East, and responding to these requests often meant searching across folders and desktops to find out whether a suitable data sheet already existed.

If no one could find one, the marketing team had to create a new data sheet manually. That process typically took several hours per sheet, with teams pulling together the correct images, dimensions, weights, and technical details before formatting everything into a customer-ready document.

The result was not only time-consuming but inconsistent. Data sheets did not always have the same branding or professional finish, and important digital assets such as drawings and product images could sit on individual desktops and become outdated over time.

Close-up of stacked technical labels or product tags with printed text including “EN13601” and “UKBS,” arranged in parallel rows with a metallic sheen.

“Before Pimberly, our product data was spread across what felt like an endless number of spreadsheets and files.”

Andrew Trew, Product Specialist, AN Wallis

The Solution: Pimberly brought product data, assets, and workflows into one place

When AN Wallis selected a PIM solution, the ability to produce product data sheets was a major factor in that decision. Pimberly gave the business a way to bring complex technical product information together in one system and use it more effectively across teams.

With Pimberly, AN Wallis can now generate product data sheets in minutes rather than hours. When a product is already enriched and a data sheet is available, teams can send it straight to the customer. Sales teams across the globe can also access product datasheets directly from the eCatalog to send directly to customers, removing the need to contact marketing.

Pimberly has also helped standardise the output of those data sheets. Each one now follows consistent AN Wallis branding, including the correct heading and footer, giving customers a more professional and reliable experience.

Beyond data sheet creation, Pimberly supports clearer workflows around new product creation. Information is scraped from the ERP system and made available in Pimberly, ready for the next stage of enrichment. Teams can then add the missing information, move products through technical review, release them, and prepare data sheets within a more structured process.

The built-in DAM has added further control by giving AN Wallis a central repository for drawings and product images. Instead of relying on files stored on employee desktops, teams now have one place to manage and access up-to-date assets. This has been especially important for a business with a technically complex product range, where accurate and accessible product information is critical.

“Our products are very technical, and Pimberly were always assuring us that they could handle this. There was no need to be apprehensive – they understand the technical complexities of our products and know exactly what to do.“

Andrew Trew, Product Specialist, AN Wallis

Outcomes: Faster response times, less wasted effort, and stronger collaboration

The clearest impact has been speed. Tasks that once took between one and two hours can now be completed in minutes, making it much easier to respond quickly when customers need technical product information.

That time saving has had a wider operational impact too. AN Wallis is saving hours from the marketing team’s week and reducing the time sales teams spend searching for information or asking for documents to be created. Instead, both teams can access consistent information more easily through Pimberly and the eCatalog.

Pimberly has also created a stronger foundation for future digital processes. AN Wallis is preparing to use the platform to push products directly to the website, removing the need for marketing to manually set up new product information online. With structured workflows, centralised assets, and faster access to accurate product data, the business is in a stronger position to manage technical product information at scale.

“It improves collaboration across teams significantly, cuts down on wasted time, and helps supply cleaner, accurate information to customers.”

Andrew Trew, Product Specialist, AN Wallis

Conclusion

By centralising product data, digital assets, and product workflows in one system, Pimberly has helped AN Wallis replace fragmented processes with a more consistent and scalable approach. For a manufacturer managing a highly technical catalogue of nearly 21,000 products, that means less manual effort, faster access to information, and a more professional experience for both teams and customers.

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Easily Import

You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!

Centrally Manage

Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.