Checklist: Create Amazing Homewares Product Pages

Homewares product pages should showcase products in all their glory. To achieve this, your product detail pages need to be optimized with state-of-the-art product data.

After all, an online customer can’t physically sit on your sofa, get up-close to the details on the wallpaper, or get a feel for a particular set of bedding. So, to mirror the in-person shopping experience, online homewares retailers need to provide browsers with accurate and detailed product information.

Bespoke to the homeware sector, the downloadable checklist highlights exactly what makes a great product detail page (PDP). In the process, you’ll convert more casual browsers into committed buyers.

  • An interactive checklist ensuring your eCommerce product detail pages shine;
  • A shareable tool loaded with eCommerce product page optimization tips;
  • Designed for you and your team to help customers make informed decisions and increase eCommerce conversions.

How to create high-converting product pages for homewares

Let’s look into the best product page design for homewares.

Optimized product data is essential to convert browser to buyer

Product data optimization is central to your product pages. Here are the core elements of product information your product pages need to increase conversion rates.

image of a homewares show room with a large double bed
  • Product Photography

    Presenting your products through professional homeware product photography will only enhance conversions. After all, in homewares product imagery is a key influence to browsers’ first-impression on your product. And, high-quality product imagery will make sure they stick around.

    So, aim for a minimum of 3-5 high quality images to showcase the product’s design, color, and texture. Make sure your products are shot from different angles from a location with plenty of natural light.

    For a comprehensive guide on photography for furniture, check out this article.

  • Details & Dimensions

    Let’s face it. The brick-and-mortal stores have the advantage here.

    Customers have to know whether or not the item will be able to fit in their desired location in their home. This is more difficult to do online. So, you need to be clear and consistent about sizing details. Give customers everything they need to help visualize the item in their home.

    In addition, make sure to be consistent with measurements across your website. Don’t use the metric system on product and the imperial system on another. (Hint: ideally, use both!)

    For some homewares items, assembly is an important detail to include. Is the item flatpacked? Is it Ready-To-Assemble (RTA)? Are any tools required? Do you have any video tutorials demonstrating the product being assembled?

    To go the extra mile, include sizing charts. These should go into detail of each part of the product, leaving little to the imagination! Here is a brilliant example of a sizing chart by Bruno Interior.

  • Product Title

    The title is the first thing a customer will read when looking at a product on your eCommerce site.

    Grab a prospect’s attention with concise, informative, and reader-friendly product titles. It’s important to be concise but as descriptive as possible.  Though this sounds like a contradiction, instead of just stating ‘Table Lamp,’ go with ‘Elegant Ceramic Table Lamp with Fabric Shade.’

    Product titles are SEO-driven, too. So, including the target keyword in your product title will help search engines understand your product.

    Including the target keyword in your title not only helps you achieve this but sends the right signals to search engines. If your target keyword also happens to be a longtail keyword – even better! When online shoppers are ready to buy, they tend to search using longtail queries, so using longtail keywords in your product title is a great way to capture search intent.

    For more information on eCommerce SEO, check out our whitepaper on eCommerce SEO.

  • Product Description

    Include key features and benefits. Describe the material and quality, design, and any sustainability considerations with the associated benefit.

    Additionally, highlight the brand’s history, values, or crafsmanship. Above all, it’s essential to communicate product benefits in a clear and compelling manner coupled with descriptive language. Don’t skip any details and keep it consistent with your brand’s tone of voice.

Homewares product pages should be easy-on-the-eye

Optimizing product pages so they’re user friendly is a must. Product information should be easily scannable with core product content clear and visible. Here are some tips:

  • Avoid horizontal tabs – Best practice for eCommerce product pages is to use vertically collapsed sections. They don’t hide important product content and are more accessible. For a comprehensive guide on the differences between horizontal and vertical tabs, click here.
  • Include product recommendations – Your customers will thank you and you’ll make more money. In addition, if your product images feature showrooms with other items of furniture, recommend these items to potential buyers. Encourage users to ‘complete the look’ and your AOV will skyrocket.
  • Include clear call-to-action buttons – If a customer clicks ‘buy now’, this means they want to go straight to the checkout. Don’t take them to a page where they have to type in an email address and password. Forbes state that ‘guest checkout is king’ as 43% prefer it to having to make an account to check-out.
image of a red sofa with a pink cushion
Image of text that reads 'product page checklist homewares' with a clock on a set of drawers

Product Page Checklist: Homewares

  • An interactive checklist ensuring your eCommerce product detail pages shine;
  • A shareable tool loaded with eCommerce product page optimization tips;
  • Designed for you and your team to help customers make informed decisions and increase eCommerce conversions.

Build trust with accurate shipping & pricing figures

Perfect eCommerce product pages list shipping and pricing details without the fuss. Be transparent about costs at every stage of the buyer journey. Don’t give customers any nasty surprises. They’ll feel deceived.

💡Tip: Make sure to highlight if you include free shipping. It’s a no brainer, how many times have you abandoned a purchase to find hefty delivery costs at last minute?

image of a cabinet close up

Clearly state your returns policy

High return rates are common in homewares. In fact, as much as 50% of items like furniture are returned after being purchased online. So, make your returns policy easy to spot on your website. Include links and contact information where necessary.

Homewares items are often big and bulky. So, you want customers to feel you’ll be doing the hard work should they have to return an item. Remember, the best converting product pages are totally clear and transparent.

How to design a eCommerce product page with social proof

Reviews, ratings, testimonials, and user-generated content are an important factor to eCommerce product page optimization. They bring credibility to your brand, products, and your online store.

In addition, popularity indicators – like ‘best seller’ or ‘trending’ – highlight the popularity and credibility of your items to other potential customers.

Moreover, user-generated content increases your site authority. So, it’s also a great step to eCommerce product page SEO optimization.

  • Create a customer review and endorsement collapsable section. Remember, we mentioned this earlier.
  • Make star ratings easily visible
  • Let uers sort reviews by star ratings
  • Allow users to search reviews
image of a lounge dressing table and wall of paintings

How to create product pages that convert online with PIM

Nailing product page conversion for the homewares sector is straightforward with a Product Information Management Solution (PIM) like Pimberly. This is because:

  1. All product data is stored, managed and enriched within a single south of truth. This ensures everyone – including the customer browsing your product page – accesses accurate product information.
  2. PIM will store unlimited key product attributes (such as size, fit, colour, care instructions) so you’ll never launch a product without key product information. Product page optimization becomes a breeze; never a chore.
  3. Pimberly’s Digital Asset Management (DAM) capabilities will store product videos and images against each product. This allows you to create eye-catching product pages and convert more customers.
  4. Pimberly’s powerful AI functionality will quickly generate product descriptions in line with your brand tone of voice. This saves your team heaps of time and accelerate your time to market.

To learn more about how PIM will accelerate your time to market and streamline manual processes, book a demo with one of our experts.

Homewares retailers using Pimberly to drive growth