First, a PIM platform gathers product data from various feeds. These include:
- Enterprise resource planning systems (ERPs)
- Product lifecycle management systems (PLMs)
Next, the data is stored into a single hub. Then it’s exported to distribution channels such as:
- Ecommerce stores
- Product catalogues
- Mobile apps
Therefore, PIM acts as go-between technology. It’s the middle ground between importing and exporting product data.