We wanted to create the most powerful, flexible PIM solution in the world…

The Story Of Pimberly

Products + People = Pimberly 

Building connections is powerful. People build new relationships everyday, while companies forge lasting bonds with their audience. The relationship between people and products is important too. This idea is where the story of Pimberly began.

At Pimberly, we believe all products should find the right home. So, a group of entrepreneurs got together and decided to turn that idea into reality by creating a system from scratch.

How? By combining smart SaaS software with cloud-based technology. And so the world’s most powerful product information management (PIM) platform was born. 

Product data is what we’re passionate about. We help retailers, manufacturers and distributors create stronger relationships with their products. And as a result, create richer shopping experiences for their customers.

Proud to have Northern soul 

Since starting our journey in 2016, we’re proud to have expanded into the heart of Manchester. Home of the world’s first computer. Home of a thriving technology community that continues to push the boundaries of what’s possible. 

As part of our UK heritage, we’ve collaborated with some of the most innovative ecommerce companies in the country. JD Sports, Bombinate, Ralawise and Arthouse are just a few names in our portfolio.

The future is bright for PIM 

So, what does the future hold for Pimberly? World domination of the PIM industry? While that’s something we’re always working on, we like to take things step by step. 

Continually refining our technology based on customer feedback. Building a tight-knit community with companies that live and breathe product information. Expanding into new markets and helping ecommerce brands tell better product stories. All of these goals are a part of the Pimberly way of life. 

As time goes on, product information is only going to become more important. To be at the forefront of a new data-rich age is exciting and we’ll continue to provide a best-in-class PIM solution for years to come.

One of the Top 30 fastest-growing UK Scale-ups!

As part of the Tech Nation Upscale 5.0 programme, we’ve been recognised as one of the UK’s fastest-growing tech scaleups. Since 2016 we’ve seen 100% year-on-year growth – and this is just the beginnning of our journey! 

Upscale will provide our senior leadership team with coaching and support, from experts and entrepreneurs at some of the UK’s most successful companies. 

Proudly selected for Tech Nation Upscale

Our Senior Team

Martin Balaam


Martin Balaam Pimberly Icon

Martin has extensive experience in growing a range of technology companies. He’s helped with the business strategy of brands such as Jigsaw 24, Koris, Numero and Xpert Group. When not team building he loves tinkering with classic cars.

Paul Cook

Finance Director

Paul Cook Pimberly

Paul has worked in various financial roles across the software and technology sectors. He specialises in bringing financial clarity to the business and increasing efficiency. When not counting pennies, you’ll find him at the Etihad Stadium counting goals. A not inconsiderable task these days!

Craig McCalley

Managing Director – UK

Craig is an experienced entrepreneur with many years as a sales leader in organisations such as MiTech, Genesis, Xpert, Redstone, Dimension Data (NTT) and Koris.  In his spare time Craig enjoys justifying his socialising with cycling, as his Ironman Triathlon days are firmly behind him.

Nikki Ratcliffe

VP Marketing

Nikki ratcliffe Pimberly

Nikki is our go-to-market expert. She’s responsible for driving brand awareness and demand generation for Pimberly. At weekends you’ll either find her on a long walk with her dogs or away with the family in her prized Bailey caravan.

Matt Spencer

Head of Product Development

Matt Spencer Pimberly icon

Matt was very careful with his selection of the best technology for Pimberly. He made sure the system is faster, more scalable and easier to use than anything else available. However, this care doesn’t stretch to his beloved Gibson ES-355, as he recently broke it.

Mike Walker

VP Operations

Mike Walker Pimberly Icon

With decades of experience in the IT industry, Mike brings a diverse skillset to the company. He specialises in bringing operational excellence to Pimberly’s support and delivery functions. At weekends you’ll find him hiding in his man cave trying to be a carpenter!

Bruce Wright

VP Sales

Bruce Wright Pimberly Icon

From direct sales to management, Bruce has worked extensively in the IT space. With a passion for services, he always looks to provide the best for his customers. In his spare time, Bruce likes to follow football (England and Tottenham Hotspur). He also enjoys visiting pubs and spending time with his family.