What is DAM? Guide to Digital Asset Management
Digital Asset Management (DAM) and Product Information Management (PIM) are quickly becoming common phrases in the world of eCommerce. Digital Asset Management (DAM) software handles the process of collection, storage, enrichment, and distribution of media assets. Similarly, Product Information Management (PIM) streamlines all aspects of product data management. Having an integrated DAM within your PIM platform saves you heaps of time and brings a bunch of business benefits.
With Pimberly, you get the power of PIM and rich product information combined with totally streamlined Digital Asset Management capabilities. As such, you can leverage all aspects of your data to create powerful product experiences that keep customers coming back.
As the saying goes – a picture (or video!) is worth a thousand words, and that couldn’t be truer in eCommerce. Quality media assets will help you convert more browsers to buyers. They help drive discovery, give your customers a full view of your products and bring your product pages to life.
They’re relevant at each stage of the buyer journey, from discovery right through to post-purchase. Overall, Digital Asset Management forms the backbone of amazing customer experiences. We process images and videos 60,000 times faster than we do text. Therefore, it’s no wonder digital assets are a great way of instantly engaging customers, wherever they find your products.
In this hyper-visual day and age, having a powerful system to manage large volumes of media files is crucial. In this guide, you’ll find out what a Digital Asset Management system is, how it benefits your business, and how you can boost your team’s productivity with powerful media asset management capabilities.
Sit back, get comfortable and find out everything you need to know about Digital Asset Management (DAM) software!