We live in a world where the customer experience is heavily digitized, but catalog remains an important sales channel. In fact, it’s a pivotal part of your sales armor.
Creating a seamless omnichannel strategy where customers have the same brand experience no matter which channel they’re using is crucial to remaining competitive. A catalog can become a key part of the omnichannel mix when it’s used well. You can drive customers to your digital one, for example, enabling them to easily digest more information and engage with different forms of media.