Checklist: Create Outstanding Fashion Product Pages

Fashion product pages should shine with enriched product data. After all, your product data is what creates outstanding product experiences. Ultimately, this determines whether a browsers hits the ‘Buy Now’ button.

So, with enriched product data, your product pages will look great and you’ll have more sales. It’s a win-win.

In this downloadable resource we highlight what makes a good product page. And, we’ll get you on the road to creating the best converting product pages in the fashion sector.

  • An interactive checklist ensuring your eCommerce product detail pages shine;
  • A shareable tool loaded with eCommerce product page optimization tips;
  • Designed for you and your team to help customers make informed decisions and increase eCommerce conversions.
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How to create high-converting product pages for fashion

To accompany the download, we’ll dig a little deeper into best fashion product page design.

💡For the ultimate ‘how-to create a product page guide’ experience, we recommend working through this section before the checklist.

First-things-first: optimized product data

Firstly, product data optimization is the heart and soul of your product pages.

Above all, the inability for customers to see and feel a product is a major paipoint for online fashion retailers.

With that in mind, detailed product information is a step toward mirroring brick and mortar experiences. Moreover, a huge 38% of shoppers won’t purchase products online because they’d rather touch the material before hitting the checkout button!

Below, let’s look at the core elements of product content that much be optimized with product data:

image of a laptop displaying fashion product pages

  • Product Images

    The #1 priority for online fashion retailers is the imagery.

    Fashion is very much a visually-drive industry, with a focus on creativity and expression. Therefore, high-quality and enticing product imagery goes a long way to securing conversions.

    Aim for 3-5 high quality images. Use lifestyle images and different angles to improve user experience.

  • Pricing

    With pricing, transparency is key. Fashion products often have a range of price points and clear and competitive pricing plays a huge part in the buying process. To ensure your products have the competitive advantage, provide clear and visible pricing to build trust with potential customers.

    In addition, make sure any discounts and promotional offers are displayed clearly. This ensures browsers choose your products instead of your competitors.

    Display the price prominently and use consistent price format throughout your website. It goes without saying, but use the same currency symbol and decimal placement. Remember, the devil is in the detail!

    Looking for tips on shipping pricing? Click here!

  • Product Title

    The title is the first thing a customer will read when searching listings on your eCommerce site.

    Be concise but be descriptive in order to capture a customer’s attention. Product titles are SEO-driven, too. So, including the target keyword in your product title will help search engines understand your product. For more information on this, check out our whitepaper on eCommerce SEO.

    Grab a prospect’s attention with concise, informative, and reader-friendly product titles. Including the target keyword in your title not only helps you achieve this but sends the right signals to search engines.

    If your target keyword also happens to be a longtail keyword – great! When online shoppers are ready to buy, they tend to search using longtail queries – using longtail keywords in your product title is an effective way to capture their intent.

  • Product Description

    Include key features and benefits. Describe the material and quality, design, style, and any sustainability considerations with the associated benefit.

    Additionally, highlight the brand’s history, values, or crafsmanship. Above all, it’s essential to communicate product benefits in a clear and compelling manner coupled with descriptive language. Don’t skip any details and keep it consistent with your brand’s tone of voice.

  • Care Instructions

    Can their new jacket be machine washed? Should it be ironed inside out? Can they wring or twist an item after it’s washed? Is the product dry clean only?

    Let customers know you care about your products. And, that you want them to care for them, too. Care instructions ensures customers take the necessary steps to keep the garment in good condition, resulting in greater customer satisfaction.

Product data optimization is the heart and soul of your product pages. Let’s have a look at the core elements of product information and why they convert browsers to buyers. The inability for customers to see and feel a product is a major paipoint for online fashion retailers. Detailed product information is a step toward mirroring brick and mortar experiences. 38% of shoppers won’t purchase from products online because they would rather touch the material before hitting the checkout button!

Your page layout should make sense

Optimizing product pages so they make sense to the user is essential. So, key product information should be digestible. And, core product content should be presented in reader-friendly layout. To do this:

  • Images are crucial – Feature a dedicated image gallery section so users can view multiple images of the product in various settings. Implement a zoom functionality on product images, enabling users to get a closer look at the product’s material. This will help them make an informed choice.
  • Avoid horizontal tabs – Best practice for eCommerce product pages is to use vertically collapsed sections. They don’t hide important product content and are more accessible. Click here to see an example from Pimberly customer, Monsoon.
  • Include product recommendations – Your customers will thank you and you’ll have more sakes. Moreover, if your product images feature a model wearing a particular outfit, recommend the other items.
  • Feature social sharing buttons – Encourage users to share products with their network through clearly labelled call to action buttons.
  • Include a ‘Buy Now’ button – Not all customers want to hang around. Instead, some just want a seamless checkout. This is a great option for returning customers who are already familiar with your delivery/returns policies.
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Product Page Checklist: Fashion

  • An interactive checklist ensuring your eCommerce product detail pages shine;
  • A shareable tool loaded with eCommerce product page optimization tips;
  • Designed for you and your team to help customers make informed decisions and increase eCommerce conversions.
Download

Be transparent with shipping & pricing

Perfect eCommerce product pages should be transparent about costs and shipping points at every touchpoint. Remember, customers don’t like surprises. Especially when they involve spending more cash.

💡Tip: Make sure to highlight if you include free shipping. As a result, customers will love this and you’ll convert more digital window shoppers!

1) Provide a clear returns policy

Although accurate and reliable product data will help reduce returns in the long run, they aren’t going to vanish anytime soon. According to Dressipi, returns in the fashion sector are up 13%. So, it’s essential to provide a clear returns policy. A clear and direct returns policy will give customers confidence in your business.

In any event, make your returns policy easily identifiable on your website. And, include any links to your returns portal.

image of a parcel at someone's door step

2) Virtual Fitting Rooms and AI to reduce returns

Best product page design for the fashion sector should leverage cutting edge-AI, Augmented Reality (AR), and 3D virtual fitting room technology. This technology allows customers to virtually ‘try on’ your products, mirroring the brick-and-mortar experience.

Above all, utilizing the best modern tech will not only reduce returns. But, customers will be impressed at your level of service.

So, here is some technology to check out:

How to design a fashion eCommerce product page with social proof

Reviews, testimonials, and influencer endorsements are a key component of eCommerce product page optimizaiton. With this in mind, utilize these to bring credibility for your brand and products.

In addition, user-generated content will increase your site authority. So, it’s also a great step to eCommerce product page SEO optimization.

  • Create a customer review and endorsement collapsable section. Remember, we mentioned this earlier.
  • Make star ratings easily visible
  • Let users sort reviews by star ratings
  • Allow users to search reviews
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How to create product pages that convert online with PIM

Nailing product page conversion for the fashion sector is straightforward with a Product Information Management Solution (PIM) like Pimberly. This is because:

  • All product data is stored, managed and enriched within a single south of truth. This ensures everyone – including the customer browsing your product page – accesses accurate product information.
  • PIM will store key product attributes (such as size, fit, colour, care instructions) so you’ll never launch a product without key product information. This way, product page optimization becomes a breeze; never a chore.
  • Importantly, Pimberly’s Digital Asset Management (DAM) capabilities will store product videos and images against each product. Most importantly, this allows you to create eye-catching product pages and convert more customers.
  • All in all, Pimberly’s powerful AI functionality will quickly generate product descriptions in line with your brand tone of voice. This saves your team heaps of time and accelerate your time to market.

To learn more about how PIM will accelerate your time to market and streamline manual processes, book a demo with one of our experts.

Interested in learning more? Click here to book a demo!

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