To accompany the download, we’ll dig a little deeper into best fashion product page design.
💡For the ultimate ‘how-to create a product page guide’ experience, we recommend working through this section before the checklist.
First-things-first: optimized product data
Firstly, product data optimization is the heart and soul of your product pages.
Above all, the inability for customers to see and feel a product is a major paipoint for online fashion retailers.
With that in mind, detailed product information is a step toward mirroring brick and mortar experiences. Moreover, a huge 38% of shoppers won’t purchase products online because they’d rather touch the material before hitting the checkout button!
Below, let’s look at the core elements of product content that much be optimized with product data: