PIM for Homewares eCommerce

Product Information Management (PIM) is key for homewares businesses in the eCommerce space. With PIM, you can create amazing customer experiences, even when dealing with complex data. Gain full control and visibility over all product data to ensure accuracy and consistency across all sales channels. As a result, customers can clearly visualize what their homes will look like with totally accurate data and quality digital assets.

If you’re selling homewares products online and want to:

  • List on more marketplaces to boost sales and extend brand reach
  • Improve speed to market to gain a competitive edge
  • Expand the number of products you list online 

Then, it sounds like it’s time for you to start your PIM journey!

Why PIM for Homewares eCommerce is essential

Boost revenues by giving customers easy access to all your product variations

Leverage quality product data to drive higher Average Order Values

Optimize online conversion rates by giving customers complete confidence

Deliver dreamy online experiences with dynamic data and digital assets 

Make customers feel at home with immersive product experiences 

Create a seamless omnichannel strategy and reach customers wherever they are

Boost revenues by giving customers easy access to all your product variations

Dealing with a wide range of multi-level product data variants requires robust management processes. Often, homewares product categories will be multifaceted in that customers have the option to choose different colors, fabrics, styles, and the number of seats, along with loads of other features like covers and buttons, for instance. In addition, online homeware stores will have multiple attributes such as room type, color, range, and size.

Before committing to a purchase, they may also want to order samples, so they know they’re getting the right product. Pimberly is designed with this in mind and offers huge storage capabilities along with powerful automation so you can store and manage large volumes of complex data. Moreover, you can structure your data in a way that makes site navigation simple and straightforward for your customers.


Leverage quality product data to drive higher Average Order Values (AOV)

Generating consistently high Average Order Values (AOV) will be dependent on having quality product content and high-definition digital assets. Customers opting to buy online want the same experience they’d get on the high street. Close-ups of handles, feet, wood grain, lifestyle shots, as well as details on the look and feel of the fabrics. Leverage quality product data to mirror this experience and take it a step further with PIM. Streamlined processes within a central location give you more time to craft compelling product experiences.

Furthermore, you can create unlimited product relationships to offer a “shop the room” option within your PIM to drive upsell and cross-sell opportunities. In turn, this will also enable customers to get the most from their purchases. Think anti-stain products, matching/contrast cushions, extended warranties, insurance, or the option to remove old items. Most importantly, all this information can be stored, managed, and distributed across all sales channels from your PIM.

Optimize online conversion rates by giving customers complete confidence

Buying homewares online represents a bigger commitment than standard online retail. Costs are higher, and sizing is all the more important. Therefore, potential customers need to know if the item will fit nicely in their homes. Help them overcome these challenges and you can drastically optimize your conversion rates. Create completely accurate sizing charts with all possible dimensions using the product data stored in your PIM. Moreover, you know they’ll always be up to date as any changes made reflect in real-time.

Because size is so important, PIM also enables you to structure your data in a way that allows customers to search by product width, height, or depth. You can further increase customer confidence by offering Artificial and Virtual Reality (AR/VR) capabilities so customers can visualize what products will look like in their homes. Furthermore, providing lifestyle shots will help customers gain a clear idea of visual scales.


Deliver dreamy user experiences with dynamic data and digital assets

In homewares eCommerce, there’s massive scope to deliver dreamy user experiences that can often be superior to in-store experiences. For instance, a good homewares eCommerce website will give customers the ability to configure their purchase on the product page as elements are added or changed. As such, you need a powerful solution to ensure these changes are mirrored as the customer builds their perfect product. Overall, this will mean you’re dealing with huge numbers of product data variants that will feed into these different configurations.

As well as having a large number of different product descriptions and images depending on what the customer chooses, there will also be differences in pricing. Alternatively, you may want to apply bundle pricing for certain items. Pimberly’s Link Meta Data feature enables you to drastically extend your data model to account for all the different product variations. In addition, by creating smart product bundles, you can ensure customers always see the most relevant and accurate product information and price as their product evolves.

What our friends in homewares eCommerce say about us…

Pimberly has saved us huge amounts of time, enabling us to focus on strategic areas of the business and make more intelligent decisions.

Thanks to Pimberly, we’ve got a much clearer view on the completeness of all our products so, even as our product…

Whiteaway Group logo

We can’t do what we do without Pimberly – we uploaded 1,500 beds yesterday something that would have taken us weeks to do and it took me less than a day.

If anybody has a requirement for PIM, Pimberly is the best experience we’ve had.


Locating and preparing images for new products (around 4 or 5 hundred products) used to take a week; now it takes about 15 minutes.

Arthouse logo

Our eCommerce team now has more data in one place than they’ve ever had before and they are thrilled!

Excellent – prompt first-class support!


Make customers feel at home with immersive product experiences

Digital assets play a vital role in homewares eCommerce as a customer simply will not buy a product if there are no images or videos. However, in online homewares businesses, you’ll be dealing with huge numbers of digital assets. From imagery of room settings, down to SKU-specific imagery and video can be managed with Pimberly Digital Asset Management (DAM). In terms of post-purchase considerations, you can store product videos to demonstrate how customers can get the most from their purchases. This may include how-to videos for installation, assembly, or after-care.

Furthermore, you have capabilities that enable you to auto-assign digital assets to your products. For example, if you had a series of room set images, you can associate these with the different product records it relates to saving you heaps of time. Sizing is a vital factor in the buying decision, which is why Pimberly auto-sizing charts will transform the way you work. In other words, Pimberly automatically updates all sizing charts to reflect the correct information as customers alter their choices on the product page.


Create a seamless omnichannel strategy and reach customers wherever they are

Catering to an increasingly diverse demographic means you need to reach customers on the different channels they’ll be on. There are many homewares marketplaces to choose from, including Wayfair, Lowes, Walmart, John Lewis, Very, and Houz. There are also other popular online marketplaces where you can further extend the reach of your products to varying audiences. These may include Amazon, eBay, Facebook Marketplace, or other social media channels.

Marketplace sellers must ensure they meet specific requirements of each of their different sales channels to ensure listings get surfaced. With Pimberly, setting up unlimited sales channels and eCommerce marketplaces is super straightforward. Scoping capabilities within Pimberly enable you to ensure you meet all the specific requirements of the different channels you list on. On the other hand, you can also ensure you always meet merchant requirements to get the best possible results. Pimberly’s intelligent DAM software will also automatically optimize digital assets and page views for mobile.  As such, you can ensure your customers get the best possible experience, regardless of the device or channel they’re on.

See it in Action – Pimberly Videos


Marketplaces can increase your brand profile and help you access millions of new customers.


Create a winning SEO strategy with rich, high-quality product information and digital assets to get your products found.


When you’re able to get your products out to market faster than the competition you have a distinct advantage.

When should I consider a PIM/DAM?

If you’re looking to simplify the way you manage large volumes of complex data, PIM will be the right solution for you. It’s not a question of why but WHEN.

Any of these things sound familiar to you?

  • A high volume of new products each season
  • Need to change product attribution & onsite search
  • Personalization at the product level
  • Multi-language/country selling
  • More use of product promotions
  • Expanding into multiple sales channels

If so, it’s definitely time to consider PIM for your homewares eCommerce business!

Ready? Let’s book your demo…