Turn Supplier Data Chaos into Clear, Consistent Product Information
When product data is consistent across web and branches, customers trust what they see. Pimberly centralises and enriches supplier data, helping merchants improve online sales while reducing counter-side confusion and returns.
“Pimberly has enabled us to free up our resources and spend more time on other areas of the business. Without Pimberly, we just wouldn’t have been able to do this.”
“With Pimberly centrally managing all of our product information, we were easily able to launch a new IronmongeryDirect website in half the time we expected.”
“Pimberly has allowed us to really take control of our product data, making sure it’s accurate and structured properly for all our digital channels… Pimberly ticked so many of our boxes.”
Builders’ merchants juggle feeds from hundreds of manufacturers, each with inconsistent formats and completeness. Errors slip into ERP, web, and branch systems.
Pimberly centralises and standardises supplier data and assets, streamlining onboarding, cutting manual collation, and delivering one approved source for eCommerce, depots, and trade customers from the same, trusted product record.
There’s a growing opportunity for builders’ merchants to offer more product lines and capture a greater share of customer spend. As trades and contractors seek a single supplier for all their project needs, merchants can grow loyalty and revenue by expanding into new categories.
Pimberly makes it easy to add new product lines without code changes or complex projects. Merchants can onboard suppliers, standardise data, and publish new categories fast – opening up fresh opportunities to diversify ranges and drive higher margins.
Merchants manage vast ranges of disparate product types, all with variations across size, grade, finish, and compliance. Manual clean-up and enrichment delays listings, frustrating branches and customers.
Pimberly standardises complex supplier catalogues instantly with automated data normalisation and transformation rules, saving hours of manual formatting and ensuring every product is ready to sell. Maintain clean, consumer-ready catalogues across every channel with automated updates and workflows so your online listings always reflect the latest, most accurate product information.
Supplier data often lacks links between compatible parts, alternatives, and accessories, hurting add-on sales and increasing the risk of returns.
Pimberly automatically connects related and complementary products, improving cross-sell and upsell opportunities while ensuring compatibility and accuracy across your catalogue. Display fully connected product experiences online with dynamic relationships that make it easy for shoppers to find variants, accessories, and bundles, boosting conversion and satisfaction.
Branches and trade customers need current, branded documentation. Manual production is slow and outdated quickly.
Pimberly generates on-brand catalogues, data sheets, and brochures in bulk using live product data, ensuring every asset is accurate, complete, and ready for market without manual rework. Deliver polished, accurate product content across all channels, from online listings to printed leaflets, with automated templates that auto-update to keep every touchpoint current and consistent.
Poor supplier data triggers repicks, returns, lost confidence, and risks undermining CCPI compliance.
Pimberly’s Vendor Portal standardises and validates supplier data at entry, ensuring only accurate product information that supports CCPI compliance enters your systems and reaches every customer. Maintain data accuracy across listings and channels using automated validation and audit trails, reducing fulfilment issues, customer complaints, and compliance-related overall risk.
Pimberly + Data Yard
Data Yard is the UK building materials sector's shared source of standardised manufacturer data. Suppliers publish once, to one industry template, and authorised merchants and buying groups download it free. Pimberly turns that data, and every other source you rely on, into product information your web, branch and trade channels can use.
Data Yard works the same way with any PIM or ERP. This shows the Pimberly route.
Data Yard's job
Getting supplier data to you, without the chase
Manufacturers and suppliers publish once
To Data Yard's Product Data Standardisation Template. Accountability for accuracy stays with the manufacturer at source.
Authorised merchants take what they need
Structure-checked, consistently formatted data, free to download when a range is being listed or a customer enquiry answered.
Download and load
Available now
Direct API connection
Coming soonPimberly's job
Making it sellable everywhere, for the life of the product
Create products and fill gaps
Data Yard data creates new products and fills missing attribute values in existing ones, with completeness checked as it loads.
Enrich, govern and publish
Enrichment, compliance lifecycles and documentation, published to web, branch, trade counter and B2B portal from one master record.
Not every supplier publishes into Data Yard yet. Pimberly runs the same enrichment and governance on vendor portal submissions, supplier feeds and ERP data, so your whole supplier base sits in one place.
Prefer to go straight into your ERP? Authorised merchants can download Data Yard data free and load it directly, with no PIM needed.
Pimberly is an active member of the BMF Product Data Standardisation Committee, helping shape the product data standards used across the sector.
In this blog post, explore the reasons why poor product data is holding builders’ merchants back, and why they must pay close attention to the quality of product information to reduce compliance risk and maximise sales.
Callum Budd (Research Director at MRA Research) and Martin Balaam (CEO at Pimberly) examine the 26 hours a week lost to product data, the third of businesses losing sales, and what the early movers do differently.
Independent MRA research. Merchants lose around 29 hours a week to product data, and 70% run it across multiple systems.
Pimberly is trusted by leading builders’ merchants and construction retailers to cut time-to-market, stay compliant, and unlock new revenue streams. Let’s show you how:
