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Martin Balaam

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Martin Balaam

CEO and Founder

Based in New York, Martin Balaam is the CEO & Founder of Pimberly, an Enterprise SaaS platform for Product Information Management and Digital Asset Management for brands & retailers, accelerating their speed to market by automating & simplifying the management of vast quantities of product data, images, videos, 3D, and documents needed for today’s digitally rich, cross-border, omnichannel world.

Martin is also Co-Owner/Director of his family business, Welcome Furniture Ltd, the UK’s largest manufacturer/Brand of Bedroom furniture for the Retail and Student Accommodation industry based in Caernarfon, Wales, UK

Before joining Pimberly, Martin was the Owner & CEO of Jigsaw24, the UK’s largest IT Solutions business serving creative Film, TV & Luxury brands, an investment alongside NorthEdge Capital LLC.

More from Martin Balaam

Ironmongery Direct Pimberly Success Story

IronmongeryDirect | Retail | UK

February 16, 2026/by Patrick Tully

Pimberly Secures £5 Million Venture Debt Funding from Virgin Money to Accelerate Global Growth

December 17, 2025/by Alex McConnell
Pimberly Joins Bathroom Manufacturers Association as Affiliate Member

Pimberly Joins Bathroom Manufacturers Association as Affiliate Member

June 13, 2025/by Sarah Zhukovin
product reviews thanksgiving

Why You Should Be Grateful for Product Reviews This Thanksgiving

October 30, 2024/by Patrick Tully
Slide of Important Questions to Ask During a PIM Demo

6 Important Questions to Ask During a PIM Demo

October 29, 2024/by Patrick Tully
image of product lifecycle

Understanding the Product Lifecycle

March 21, 2024/by Patrick Tully
image of seo checklist

SEO Checklist for Product Pages

January 31, 2024/by Patrick Tully
image of the blog the blog title (5 benefits of ecommerce automation)

5 Benefits of eCommerce Automation

December 19, 2023/by Patrick Tully
image of online product catalog

Create the Best Online Product Catalog

December 1, 2023/by Patrick Tully
image of slide of benefit of DAM

Benefit of DAM

October 18, 2023/by Patrick Tully
Slide for What does PDP mean

What Does ‘PDP’ Mean in eCommerce?

May 26, 2023/by Patrick Tully
3rd year of etim

Celebrating the 3rd Year of ETIM

May 19, 2023/by Patrick Tully
  • Alex Phipps | Account Executive | Pimberly
  • Bruce Wright VP of Sales & Channel | Pimberly
  • Martin Balaam CEO | Pimberly
  • Mike Walker VP of Operations | Pimberly
  • Pat Tully Sr. Content Marketing Manager | Pimberly
  • Rebecca Glynn | Account Executive | Pimberly
  • Sally Hayes VP of Delivery | Pimberly
  • Tim Bodill | VP of Digital Product Passport | Pimberly
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Recent posts:

  • What We Heard at KBB Birmingham: Product Information Challenges Across the KBB SectorMarch 10, 2026 - 11:54 AM
  • Construction Products Reform: Why Product Data is Now Central to Building SafetyMarch 10, 2026 - 7:51 AM
  • image of pim support complianceHow Does PIM Support Compliance?February 26, 2026 - 1:27 PM
  • best software 2026 g2Pimberly Ranks No. 28 on G2’s Best Commerce Software Products List 2026February 20, 2026 - 2:46 PM
  • image or order management systemWhat is an Order Management System (OMS) for eCommerce?February 17, 2026 - 9:22 AM

Customer Success:

  • Ironmongery Direct Pimberly Success StoryIronmongeryDirect | Retail | UKFebruary 16, 2026 - 9:50 AM
  • Maple Prime Pimberly Success StoryBoosting productivity with Pimberly: Maple PrimeDecember 4, 2025 - 8:30 AM
  • TIMCO Cuts Product Data Export Times by 90% with PimberlyNovember 20, 2025 - 9:49 AM
  • EVO Group Centralises 90K+ SKUs and Cuts Time-to-Market by 40% with PimberlyAugust 4, 2025 - 1:50 PM
  • Highbourne Group Pimberly Success StoryPowering Precision: How The Highbourne Group Transformed Their Data Management with PimberlyMay 28, 2025 - 9:25 AM

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