Spring is springing! After short days and dull weather, we’re all eager to pack away the winter warmers, embrace longer days, and (hopefully) more sunshine – though, for us Mancunians, that’s not guaranteed…
Spring is synonymous with new beginnings with bursts of life and color. So, what better way to welcome the new season than to have your product pages flourishing with exactly that – life and color! Luckily, Digital Asset Management (DAM) will turn this into a lovely spring walk in the park.
Dig a little deeper into the Pimberly DAM
Spring also houses some noteworthy dates, like Mothering Sunday, Easter, and Father’s Day, which are big-ticket items for the eCommerce calendar. This adds to the importance of having flourishing product pages that provide an unrivaled customer experience. In this blog, we’re going to talk about how you can make the most of your digital assets to create amazing online experiences, as well as improving your online conversion rates.
The importance of digital assets in the buyer journey
The human brain processes images and video a lot better than text (up to 60,000 quicker!) so making sure you’re creating a visual experience is key in providing a great customer experience.
Research shows that one of the first things your customers will look at will likely be your digital assets. Having a variety of high-quality images and videos will put you in good stead when they come to make their purchasing decision. Provide a full overview and bring your products to life. Front, back, and side shots and, when it comes to clothing, videos of how the garment falls when it’s actually worn are all a must!
How to use image and video in the buyer journey
There are different ways of using digital assets throughout the different stages of the buyer journey to turn a browser into a buyer. As well as showcasing your products, images and video are a great way of telling your brand story. They enable your customers to create that deep and meaningful relationship with your brand. Product videos are also a great way of demonstrating how a product works and how to use it. Think tutorials, styling tips, lifestyle shots, and how-to guides to give your customers all the confidence they need in their buyer journey. Not to mention, videos can massively boost your SEO. Customers spend more time on your pages, which is an important ranking factor. Furthermore, video is classed as “premium content”, so product pages featuring video will often be prioritized by search engines.
Check out our Ultimate Guide to SEO for eCommerce whitepaper for a deep dive into PIM and SEO best practices
Create amazing product pages for a competitive edge
Making sure your product images & videos look on point throughout your eCommerce site is obviously really important, but think about third-party marketplaces, too.
On Amazon and eBay, competitors may well be selling a similar product, even imitations. A comprehensive set of digital assets will enable you to give that extra layer of product information. It also reassures buyers of your products’ quality and authenticity.
On Amazon, you can have up to seven product images whereas eBay allows up to 12. If those product images and videos are varied i.e., from different angles, high-quality, and show a lifestyle shot, you’re likely to get a better listing and create a good competitive edge. Make sure your product images are high resolution. Your customers should be able to zoom in to get the best possible customer experience.
Some examples from our lovely customers!
Digital asset management – DAM, that’s the dream!
The above is all well and good, I hear you say, but how does it work in practice if you’re managing thousands even millions of SKUs? Fear not – the Pimberly DAM makes digital asset management an absolute dream!
Be gone the days of storing your digital assets in different locations. Bring everything together in one place in the centralized hub that is Pimberly, at no extra cost. This means all your colleagues, clients, and suppliers have controlled access to everything they need. Our digital asset management feature is designed to store any number of file formats. That ranges from image, video, PDF’s or any other documentation you require.
Bring your product pages to life
You can easily add color to your product pages by automatically linking your digital assets to your products. Provided there is a unique identifier, Pimberly automatically allocates the relevant digital assets to the relevant product. You can view all digital assets on one page, with infinite scrolling. There is also a uniquely designed interface that displays animated collage and grid views. This means you can quickly get your hands on what you’re looking for.
Pimberly also automates the conversion, re-sizing, and renaming of digital assets to fit the requirements of the different channels you’re selling through with the channel configurator. This drastically reduces the manpower behind making sure your products are always accompanied by the highest-res, highest quality digital assets.
Personalizing the customer experience depending on demographics, geographies or the markets you’re selling into is crucial to get the best possible results. We recognize this, which is why Pimberly gives you the power to store different images for the same products. Think high vis jacket – you can choose to display a different image for a construction sector worker than you would for someone in the security sector. You can also use AI to create automatic tagging of images. This means you can show more relevant content when displaying “shop the look” or upsells and cross-sells.
In eCommerce, planning ahead is key. “Lock n’ load” campaigns well ahead of time to have more scope to focus on other business objectives. For each campaign, you’ll have a different set of product descriptions and digital assets. Store them in Pimberly and automatically publish them on the date you specify. Your campaign-ready product descriptions, digital assets, and prices will automatically publish on that date, for whatever amount of time you choose to determine.
Find out more about perfecting your product campaign planning with PIM
Pimberly Digital Asset Management (DAM)
All in all, using DAM simplifies the way you populate your product pages with images, videos, and much more. Follow suit with Spring – make your product pages flourish with more life and color with digital assets that will dazzle and delight.