Best Visual Marketing Ideas 2025
You must identify techniques that work as marketing best practices tend to change. While predicting how marketing will evolve is impossible, a few situations will...
Puiblished: Jun 28, 2023 Updated: Sep 22, 2023
If getting visitors to make purchases feels like pulling teeth, you need to identify their objections to convert them into customers. Here we offer our 2023 guide for turning browsers into buyers with the help of an AI-powered PIM.
First, it helps to understand how the eCommerce landscape is changing in 2023. There are several things influencing trends, including:
AI-generated content marketing used as the be-all and end-all will slowly decrease marketing effectiveness. You are better off using AI-generated content to streamline the creative process and collect information before letting your creative team fine-tune the content to put it into context. This way, the content resonates with customers instead of arousing suspicions.
With comparison shopping made easy with the click of a mouse, pricing pressures are making it difficult for smaller eCommerce companies to remain competitive. As a result, you need to focus on quality product data to differentiate yourself and prove your worth.
Social platform sales make purchases more manageable. This might provide an edge if you enjoy a good following or can afford to invest in some social advertising. It’s a seamless process, with the help of a PIM and today is all about ease.
This isn’t new but still holds in today’s e-commerce landscape. Using data and AI to show customers what they need at the best possible times leads to increased conversions.
This is important to customer purchases as they want a brick-and-mortar shopping experience without leaving their homes. Managing different types of unstructured data with a PIM/DAM will enable you to create immersive experiences so customers can make purchasing decisions quickly.
Ensuring your product information speaks to things like sustainability enables customers to feel good about ethical purchases. A PIM helps you remain compliant to avoid “greenwashing”.
Since most 2023 trends improve customer experience, enhanced information and more straightforward product purchase methods require an AI-capable full-service PIM/DAM. You can leverage your product information and AI in tandem to increase time-to-market while providing enhanced product data that helps customers make informed decisions.
Your structured and unstructured data is housed in a central location as a single source of truth, ready to use across all sales channels. You can even make automatic data updates to AI-sourced descriptions found on leading marketplaces.
With many PIM systems, you are handed the software and must hire a third party for deployment. However, with a full-service PIM, you receive best-in-class software AND full-service implementation that avoids disruptions. A full-service PIM/DAM hybrid with AI capabilities enables you to achieve the following:
You can help turn browsers into buyers by improving the following:
Product pages and attributes to highlight
Using a PIM can help improve eCommerce SEO effectiveness with intuitive and intelligent features.
Centralized information creates personalized experiences while ensuring accuracy. As a result, you can ensure your product data is contextualized and relevant to each shopping channel. Accuracy also builds trust and improves customer experience.
A PIM streamlines core functionalities required for eCommerce, including:
At first glance, a PIM may have nothing to do with converting customers. However, on closer inspection, the functions of the hybrid, AI-powered PIM like Pimberly focuses on enriched, compliant, SEO-enhanced data that helps turn browsers into buyers. Set up a demo to see our PIM in action.