Vacancy: Business Development Executive
Role: Business Development Executive
Reports to: BDR Team Leader
Location: Central Manchester Office
To generate leads for Pimberly in the form of web demos via outbound prospecting.
Key responsibilities
- To generate leads in the form of web demos via outbound prospecting – e.g. call, email, LinkedIn.
- To review and qualify target prospects in order to assess their suitability for Pimberly, based on key criteria such as number of products and complex product data.
- To further profile leads in order to gain an in-depth understanding of how Pimberly could add value to each organisation therefore increasing success rate.
- To ensure the contact booked to attend the web demo is of sufficient seniority to play a key role in the decision-making process.
- To provide comprehensive and accurate information to our sales team to assist in the follow up of any sales leads generated.
- To nurture longer-term opportunities to follow up at a later date.
- To ensure relevant fields in our CRM database are correctly filled in.
- To maintain and update the marketing database on an ongoing basis.
- To conduct yourself at all times in a way which is in keeping with the Pimberly brand.
- Devote time to personal development in order to improve your knowledge about the Pimberly platform, our market sectors and winning sales techniques.
Success measurements
- Number of web demos booked in line with objectives.
- Number of decision-makers (DMs) spoken to in order to hit web demo targets.
- Activity levels in order to hit DM targets.
- Number of booked web demos that go ahead.
- Number of web demos that convert to sales opportunities.
- Quality of lead information passed to the sales team.
- Quality of marketing database.
Relevant experience, knowledge & training required to perform the role
Essential requirements:
- Minimum of 1 year’s B2B outbound sales experience, within IT software
- Excellent communication and persuasion skills and ability to engage in a professional and confident manner at Director level
- Passion for sales and desire to succeed
- Previous experience with using a CRM application
- Have a sound appreciation of customer needs and evidence of placing customer satisfaction as the highest priority
- You will be target driven, an achiever, and have the ability to work on your own initiative with a desire to succeed
- Demonstration of an understanding of Pimberly will be desirable, but more important will be an ability to learn quickly and be able to keep up with changes in technology
Competencies:
- Good organizational skills
- Ability to work under pressure
- Problem-solving
- Integrity
- Highly motivated and passionate about sales
- Excellent communication skills
- Approachable
- Good customer service skills
- Customer focus
