PIM and DAM Demo: 6 Minute Intro

Transcript

Intro 

Welcome to Pimberly, the UK’s leading Product Information Management (PIM) and Digital Asset Management (DAM) platform. Pimberly helps manufacturers, distributors, brands, and retailers to accelerate their online growth via product data. Using Pimberly to power their online stores and multi-channel strategy, our customers have been able to: 

• accelerate their time to market  
• increase average order value,  
• reduce product returns,  
• expand easily to new channels and marketplaces  
• create amazing online experiences for their customers. 

Central Repository 

 Pimberly provides a central repository for your product information, holding all data, images and files, as well as your data structures, such as category trees and product hierarchies 

Let’s dive into the platform and see what this looks like. You can easily set up an automatic data feed from any location or source. So, the information you need is always in one place. 

It takes just a few minutes here to define where your data is coming from, such as an ERP system, a supplier feed or data aggregator. Then schedule the import and which specific data points you want to bring in from that source. 

Lifecycles 

Lifecycle stages can be defined according to your custom business requirements and processes. So always giving you visibility over your product range. Once defined, products will automatically move through their stages based on completeness.  

Dashboard 

The Pimberly dashboard gives you an overview of the status of all of your products in one place.  

Workflows 

Highly configurable workflows in Pimberly will drive your products forward by eliminating manual tasks, such as sending approval requests, notifying teams of new tasks and even making updates to your product attributes. 

Increasing average order value is all about helping your customers find more products that are relevant to them. And there are several ways you can do this in Pimberly. Displaying related and similar products is widely considered eCommerce best practice and you can easily assign these products within the Pimberly product record. You’ll have space for as many cross-sell options of similar products as you want. You can simply search here and add the relevant product.  

Product Bundles 

Creating product kits or bundles is a great way to encourage customers to make a purchase such as complimentary items, and it’s really easy to do in Pimberly.  

Here, I’m going to create a three-pack bundle for a t-shirt.  We can create a group of SKUs, give it a name and a description, and then we’ve got a product bundle with its own product code. 

Product Enrichment 

Reducing product returns is all about ensuring your product pages are thoroughly enriched with plenty of accurate and high-quality product information and assets to help your customers make the right product choice for them. This product is currently in the stage of enrichment and to move this along to the next stage we need to provide certain key attributes and information such as the color, the size and the fit. As we complete these requirements, we can see the completeness of this life cycle stage increasing and now it’s ready for media to be added. 

Pimberly DAM 

Rich media can be stored in any format with Pimberly’s Digital Asset Management (DAM), which holds assets alongside your product data for ease of use. High quality images, videos and other files such as pdfs, sizing charts, or product manuals can all be stored here. They’re powerful tools for creating an informative and rewarding online shopping experience for your customers. 

Now that we have added all the required product information and media assets, the product is ready for the webstore and will be automatically released to the channel. 

Publication  

Digital businesses have easy access to many new and varied sales channels across the world. And Pimberly makes it easy to get product data up and running to every channel. 

Setting up new channels takes just a few minutes. Whether it’s to your website, a new international site or marketplace such as Amazon.  

Here, we’re setting up a new channel. We want to push product content and updates via any specific file format or naming convention. Once this is configured, we can map the channel. These are all the attributes we currently have in Pimberly. We can dictate exactly what product data we want to push out to that channel, including any additional digital assets. 

Localized Content  

A new channel may require specific content, such as pricing. Which again, is very simple. We just select which stored version of the attributes you want to select for this channel. For example, French pricing for your French store. In the product record, you can easily set up scoped or localised data for any attribute  

Summary  

Managing your product information in Pimberly will ensure that you always have your products online and up to date quickly, that you have product records enriched with digital assets, and rich product description, you provide informed and relevant product recommendations to your customers, you can easily sell your product to multiple varying sales channels, making it even easier for our customers to buy from you.