Before Pimberly, Ralawise found it challenging to effectively manage product data. Their master data sat on multiple spreadsheets which were shared throughout the businesses via email. This data silo meant there was a very linear way of working. As a result, only one person could work on product enrichment at any given time. This meant time to market was incredibly slow which had a negative impact on its competitive advantage.
When creating product catalogs, some teams would make changes directly to the catalog software. In other words, it was almost impossible to know which version was the most up-to-date and there was no single source of truth. Because these changes were made on an ad-hoc basis, they weren’t linking up to their stock management system. Consequently, customers were purchasing products that weren’t in stock, resulting in a poor online experience.
Ralawise needed a central hub where it could manage all of its product data to create a single source of truth. This is where Pimberly comes in! Product data changes only have to be made once and they’re reflected in real time. In addition to this, powerful automation means the changes are published to all sales channels and catalogs with the click of a button.