“Before Pimberly, it would take weeks for us to import brand data from start to finish. Since we have been using the platform, that time has been reduced to days.”
Michael Sà, eCommerce Manager
Canada’s largest privately owned retail footwear chain significantly enhanced the speed and efficiency of adding new products from multiple brands to its expanding eCommerce store, and levelled up its drop-shipping operations, by leveraging Pimberly’s powerful PIM and flexible workflow automations.
The Quark Group is the largest private and Canadian-owned retail footwear chain in Western Canada, with roots dating back to 1977. The company remains owned by its founding families and has expanded to operate 40 stores nationwide encompassing two brands, as well as their eCommerce store, quarkshoes.com.
Before implementing Pimberly, The Quark Group had no centralised system for handling digital assets and product data. Instead, product information was fragmented across locally stored spreadsheets and imported manually into their ERP system.
Without a centralised platform for product information and media assets, cross-team collaboration was not possible. The eCommerce team were losing time manually entering and proofing data, whilst producing inconsistent product information. This was slowing their time to market to a crawl, leading to lost opportunities and ultimately affecting The Quark Group’s drop-shipping expansion strategy.
Managing assets was equally challenging, as their ERP could only store a single image per product, forcing them to rely on Shopify for additional imagery – further fragmenting product information and assets.
“The approach was time-consuming, error-prone, and not sustainable. We were spending hours tracking down files, verifying information, and correcting discrepancies.”
Michael Sà, eCommerce Manager.
“Direct engagement with Pimberly’s team, particularly through discussions with CEO Martin Balaam, who we met at retail expo Shoptalk in New York City, reinforced our confidence in the solution”
Ryan Krahn, Vice President
After evaluating multiple PIMs, The Quark Group chose Pimberly to help streamline their operations and scale their business.
The Pimberly team worked closely with The Quark Group to make it simple to import product information from their ERP. This allows their team to provide enriched product data to their Shopify platform in the right structure with no manual work.
By centralising their product information in Pimberly, The Quark Group can finally unlock the benefits of collaboration across teams – no more hours wasted chasing other departments for information only to sift through confusing spreadsheets.
By utilising Pimberly’s sophisticated workflow automations, the eCommerce team can also ensure high-quality product information is published to Shopify for consumption by their customers in a timely manner – delivering products to market much faster than before.
Pimberly’s fully integrated DAM (Digital Asset Management) also helps The Quark Group deliver better shopping experiences across their retail channels by allowing them to store as many product images and digital assets as needed, all tagged to the correct products and in one place.
“Pimberly has given us the ability to scale without limitations. We now have the foundation we need to grow, innovate, and deliver exceptional customer experiences.” – Ryan Krahn, Vice President
Since going live with Pimberly, The Quark Group has already seen significant improvements by automating their workflow. eCommerce teams can now complete processes that took as long as a week, like managing vendor data and restructuring product information, in just hours.
This means that instead of wasting time dealing with manual errors and spreadsheet corrections, the eCommerce team can focus on enriching product content to increase sales and customer satisfaction.
As The Quark Group continue to grow, they anticipate deeper integration between Pimberly and their ERP and Shopify platforms, further optimising their product information processes. By centralising product data and streamlining their internal processes, they have positioned themselves for scalable growth in the competitive retail space.
“A process that previously took a week to manage vendor data and restructure product information now takes just an afternoon!”
– Michael Sà, eCommerce Manager
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
