Enter Link Metadata – the magic Pimberly feature. The team at Pimberly reviewed the company’s requirements and created a new feature – Link Metadata. This enables the users to enter additional data within each product to create associations/collections. For Monkhouse, they added gender, school, year, logo, etc.
This way of organizing product data means Monkhouse can create personalized online experiences for the schools. For example, only the uniforms and accessories available to each specific school are displayed. As well as dramatically reduce their SKU count making it more manageable to enrich data.