Top 3 Reasons Pimberly is the Best PIM for BigCommerce

Spanning 150 countries, with 68,000+ merchants, BigCommerce is a best-of-breed eCommerce platform. In addition, due to BigCommerce’s high levels of composability and customization, BigCommerce users easily integrate with a PIM solution. This way, large-scale product management is easier and brands scale at a sprint, not a canter. To join the dots between PIM and BigCommerce, this blog gives an overview as to why Pimberly is the best PIM for BigCommerce users.

From accelerated time to market, to streamlined data management processes. Let’s dive into why Pimberly is the best BigCommerce PIM Solution.

1: The Pimberly-BigCommerce Connector ensures your product catalog is up-to-date

Implementation of Pimberly to BigCommerce is a no-fuss, open-and-shut process, managed by a dedicated professional services team.

In other words, Pimberly users don’t have to build their own APIs and middleware to connect to Pimberly. This process is costly and time-consuming. You don’t need to update product information via File Transfer Protocol, either (FTP).

No extra middleware, no money, no extra servers. Instead, we manage and maintain the implementation of the Pimberly-BigCommerce connector in-house. If anything changes, we’ll handle it at your convenience.

This is especially key as BigCommerce has a particular way of handling product variants. We map everything on your behalf make sure your apples and oranges align.

Update your entire product catalog at the drop of a hat with near-instant updates

Imagine your eCommerce team is planning a sale. And, you want it up and running as soon as possible so you don’t miss out on potential sales. But, your current PIM manages updates via FTP. The process is slow and time-consuming.

However,  Pimberly’s BigCommerce connector is event-driven. This means, product updates in the PIM change in your BigCommerce store near-instantaneously. So, any discounts or other prices will come into play at a moment’s notice. This is the same across all product attributes, too, such as product descriptions, sizing information, and technical specifications.

In addition, Pimberly is the best integration for BigCommerce and the best PIM for eCommerce as you can bulk update thousands of products and their respective variants. This makes the process that much smoother.

Image of a schematic demonstrating how Pimberly and BigCommerce connect

2: Pimberly is your intuitive ‘central source of truth’ for  product information

Before the Pimberly-BigCommerce connector pushes your product information to your BigCommerce store and product listings, it needs to be enriched.

Though BigCommerce has a ton of strengths, it struggles with managing thousands of product updates. That’s why BigCommerce clients need the best PIM software to manage all of the product data.

Manage product data with purpose-built software

With a PIM like Pimberly, it’s quick and easy to onboard information from your ERP system, a spreadsheet, or a supplier feed. With Pimberly, these feeds are all mapped via API or file-based integrations.

Furthermore, Pimberly will let you create and manage an infinite amount of product attributes next to the corresponding product. This way, you don’t have to wrestle with huge spreadsheets or disparate systems.

PIM systems handle vast amounts of data. They’re scalable solutions, enabling businesses to ensure product data is pitch-perfect before being pushed to their sales channels.

Pimberly & BigCommerce will improve operational efficiency

Pimberly functions as a single source for all product-related information. This includes product descriptions, specifications, pricing, product variants, product relationships, warranty policies, SEO metadata, and compliance and regulatory information.

Having all of this data in a central location reduces the risk of inconsistencies that typically arise when managing product information across multiple spreadsheets. In other words, data is maintained and enriched with the PIM, and this is reflected across all of your sales channels, including your BigCommerce store.

Pimberly’s DAM capabilities: store images, videos, and other assets next to products

Pimberly comes fully-loaded with Digital Asset Management (DAM) capabilities.

To expand, because Pimberly is a fully integrated PIM and DAM solution, your digital assets (images, videos, instruction manuals, product data sheets) are automatically associated with the correct product.

DAM tools mean you don’t spend any extra time sourcing digital assets. Instead, Pimberly’s DAM automates the whole process from a central source of truth. As a result, you’ll dramatically reduce the time it takes to push new products to your BigCommerce store and expand your product range.

3: Easily expand your product range and increase business agility with data governance tools

Pimberly comes out-of-the-box with data governance tools. These one-time-set up workflows and data automation ensure you never launch a product missing key information to your BigCommerce store.

Pimberly’s workflows ensure your data management processes are streamlined

Workflows automate your product data from the moment Pimberly ingests it to it being published to your sales channels. Furthermore, workflows manage enrichment and approval processes to ensure product data is in the best condition.

PIM’s automated workflows come with approval processes, notifications, and real-time alerts to streamline collaboration across your teams. For instance, if a product is missing its description, the marketing team will be notified.

If a product is missing an installation video, the studio team will be alerted. This way, there’ll be fewer bottle-necks in getting your products to market, giving you extra selling days.

Standardize data to suit the requirements of your BigCommerce store

Furthermore, workflows will ensure all of your product data is standardized to meet the requirements of your sales channels.

As an example, if you’re a fashion retailer, and your supplier has provided you with UK sizing data, Pimberly’s workflows will convert it to US sizing requirements. Then, it will push the data to your BigCommerce store, removing any road-blocks and ensuring consistency across your store.

Pimberly’s lifecycles ensure you only feature products with high data quality

With Pimberly’s lifecycles, you have complete visibility over a product’s data quality. You’re able to track the completeness of a product before it’s pushed to your BigCommerce store.

So, you can monitor and approve when a product is ready for sale. Furthermore, you also have insight into which products need further attention.

In addition, you’ll never launch a product missing key details. This way, you massively reduce the likelihood of errors and inconsistencies. After all, better data quality translates to a more positive customer experience. As a result, you’ll see more conversions.

In addition, Pimberly automates the following:

  • Product descriptions: with Pimberly AI you generate product descriptions in line with your brand’s tone of voice, saving a ton of time.
  • Product variations: effectively manage product variants from a single source of truth by establishing a relationship between the main product and its variants.
  • Geo-specific product data: Pimberly holds geo-specific data such as translations, currency, units of measurement, and other seasonal/regional variations.

To manage this data purely within BigCommerce, it’d be an incredibly time-consuming process.


To conclude, Pimberly allows you to control product content and send product data to BigCommerce. This way, you don’t have to enrich product information directly within your eCommerce platform. The best PIM tools like Pimberly make it much easier to manage product data across multiple locations from a single source of truth.

Ultimately, Pimberly is the best PIM for BigCommerce customers because it fills the gaps around product automation, validation and enrichment. Then, via a bespoke connector, Pimberly updates your store at a moment’s notice. Your eCommerce store will grow from strength to strength with fewer product launch bottlenecks.