Serena Bloor is Senior Marketing Manager at Pimberly. With over four years working in the PIM sector, her specialties include knowledge of the eCommerce technology landscape and the challenges the eCommerce industry faces around product data.
Serena has worked directly with leading partners including eCommerce platforms and digital agencies. She uses this understanding to talk about the specific obstacles, solutions, and benefits PIM software brings to retailers, distributors and manufacturers. Including the impact on user experience, how to increase customer loyalty and ways to generate full ROI from a technology stack.
Serena graduated from the University of York with a BSa (Hons) degree in Writing, Directing and Performance and uses these skills to create a range of content to educate and inspire eCommerce professionals in the world of product information management.