When it comes to providing informative product data for consumers, a Product Data Sheet (PDS) is an essential tool. It’s also an ideal way of increasing engagement and improving the overall buying experience.
A PDS, usually in a PDF format, summarizes the performance, technical characteristics, and available variants of a product. For instance, it may be according to a specific market, use-case, or regulatory requirements, and these can be incorporated in the document’s template.
Your Product Data Sheets enable you to give a clear overview of product variants. Think color, size, style, materials, weight, washing instructions, packaging, and country of origin. In other words, you can give your customers everything they need to make informed buying decisions!
As part of a wider eCommerce strategy, Product Data Sheets offer great value. Here’s a list of five key reasons to use them:
- Increase product sales
- Reduce risk
- Share essential product data
- Provide consistent information
- Compare differences between products
1. Increase product sales
As a marketing and sales resource, product information sheets offer brilliant potential for increasing revenue. Marketers can use them in an eCommerce campaign to convey the benefits of a product and incorporate high-resolution photography for added context. Sales teams can provide physical sheets for customers as a supplementary asset, or refer to them when showcasing the value of a product.
Product Data Sheets are also configurable, meaning there’s potential for reaching consumers in different marketplaces e.g. B2B and B2C. A company that wanted to sell to B2B consumers could provide a sheet that matched B2B buying values with informative product data, clear benefits, and an easy-to-follow structure. Overall, presenting product data in this format helps build customer confidence which will contribute to better conversion rates and increased sales.
2. Reduce risk
For brands that need to comply with industry legislation e.g. chemicals and electrical equipment, Product Data Sheets are invaluable. Certain products will need to meet safety standards and hazard checks before they can be sold.
A chemical company could provide a technical information sheet with data about materials, storage options, and safety considerations. By including this data, the company would reduce the risk of not meeting legislation rules.
A PDS template helps reduce risk by ensuring brands adhere to industry best practices. Brands can use the template as a guide for the information that needs to be included. Whether it’s featuring use cases to demonstrate the real-life applications of an item, or laying out a clear product definition, a template provides consistency.
3. Share essential product data
A PDS is an excellent resource for communicating the specific characteristics of an item e.g. product dimensions and materials. Team members can use them internally to share important product information, and they’re also a great asset for customers.
Moreover, it’s easy to store and distribute sheets in multiple locations. As PDF files, they can be stored online and featured in your eCommerce store. The added convenience of a separate document featuring additional product information enables you to provide an extra layer of detail.
Often, B2B customers will want to carry out in-depth research before committing to a purchase. So, Product Data Sheets are a super handy way of clearly setting out the essential features and benefits of a product. They’re also a great resource to have in physical formats to share at business meetings.
4. Provide consistent information
Product Data Sheets help your remain consistent with how you convey potentially complex technical data.
Details such as product specifications or design features are clearly displayed, ensuring customers have more context around the product. This makes it much easier for customers to visualize an item in an online environment. In addition to that, it helps them understand how a product works in a physical setting.
By providing consistent information, Product Data Sheets help reduce product return rates. Displaying key features through accurate product data and high-quality digital assets removes uncertainty. Essentially, you can give your customers everything they need to make an informed purchasing decision.
5. Compare differences between products
With a PDS, you can easily highlight product variants. For example, a fashion brand could include the different colors of a t-shirt. Not only will consumers be able to see the variants in a simple format, they’ll also have more information about a product range. All in all, this improves the user experience.
Another benefit is being able to provide more choice for your customers. Shoppers can compare the specifications of different items, which makes it easier for them to get something completely in line with their buying preferences.
Check out this nifty video on how Pimberly automates the way you create Product Data Sheets
Harness the potential of product information
By incorporating Product Data Sheets into a marketing strategy, you can provide your customers with totally accurate product information either off or online. Whether you need to comply with certain regulations or display complex data, Product Data Sheets are a great way of clearly displaying product information.
Pimberly offers a smart, automated way of ensuring your Product Data Sheets are always totally accurate and up to date. Powerful automation means any changes made to your product specifications will be reflected on your Product Data Sheets in real-time. Enhance the customer experience and increase sales with product information that leaves no room for confusion.
Dig a little deeper into how Pimberly automates the way you create Product Data Sheets