There are many touchpoints in the eCommerce customer journey, and you need to deliver rich product content every step of the way. The eCommerce landscape...
What is a Product Data Sheet?
A PDS is usually in a single-page PDF format. It summarizes the performance, technical characteristics, components, materials, and use-cases of a product. The product data sheet template will often be created in line with specific client-specific, market, or regulatory requirements.
The main objective of a technical data sheet is to give buyers a full understanding of what the product is. Alternatively, it might be used to inform an engineer how to use a certain component of a product. Or you may want to share it internally so different departments are aware of the product data specifications.
All in all, your Product Data Sheets enable you to give a clear overview of product variants. The information needs to be presented in a digestible, compelling way that clearly highlights all the important information.
The information you should include in your product spec sheet
- Product descriptions: A clear overview of the product, who it’s for, along with all the key attributes
- Components/Ingredients: Advise what the product is made up of, along with where it was sourced
- Usability: Let buyers know the function of the product and how best to use it
- Care instructions: Give details of how the product should be handled, how to take care of it, and, if needed, how to correctly dispose of it
It’s important to be clear and concise when you’re presenting this in-depth product information. Firstly, you need to make your Product Data Sheets visually appealing to engage your audience. Secondly, you should use compelling and persuasive language. A good tip is to use bullet points so buyers can quickly skim read the key bits of information.
Product Data Sheet examples
Here are some examples of Product Data Sheets our customers have created using Pimberly’s Automated PDS feature:
CMP is a specialist manufacturer that operates across different industries. As you can tell from this product data sheet example, the information is super in-depth. The use of bullets makes the important technical information stand out, and it also features the unique product identifier.
Vision Linens supplies high-quality linens to hotels across the globe. This Product Data Sheet example is visually appealing, and all the information required is set out in an easy-to-read format. It highlights the advantages and benefits, making it easy for buyers to access whether it’s the right product for them.
Reasons to use technical Data Sheets
1. Increase product sales
As a marketing and sales resource, technical data sheets offer brilliant potential for increasing revenues both online and offline. You can use them in campaigns to convey the benefits of a product and incorporate high-res images for added context.
It’s also a great resource for your sales team to use as an additional touchpoint in the buyer journey. Plus it’s a super effective way of showcasing the value of a product. You can configure your Product Data Sheets, meaning there’s potential to reach consumers in different marketplaces e.g. B2B and B2C.
Overall, presenting product data in this format helps build customer confidence which will contribute to better conversion rates and increased sales.
2. Reduce risk
If you need to comply with specific industry legislations such as chemicals, electronics, etc. a product information sheet will be invaluable, especially if certain products need to meet safety standards and hazard checks before they can be sold.
For example, a chemical company might provide material safety data sheets with detailed storage options, and safety considerations. Having this technical datasheet will also reduce the risk of not meeting the requirements of specific legislations.
In other words, a fact sheet template will help you reduce risk by ensuring you always adhere to industry best practices. You can create a fact sheet template for consistency which also serves as a guide for the information you need to include.
3. Share essential product data
A PDS is a great way of communicating specific product characteristics such as dimensions, materials, and instructions for use. Moreover, it’s easy to store and distribute sheets in multiple locations. As PDF files, they can be stored online and used across your sales channels. They’re also a great resource to have in physical formats to for internal meetings or at your physical stores.
Certain customers will require more information when committing to an online purchase. For instance, B2B buyers will need to stick to a strict budget. Therefore, they’ll likely be carrying out in-depth research to create a business case for the purchase to be signed off. The beauty of product sheets is that they can be downloaded and shared amongst teams, smoothing out this entire process.
4. Provide consistent information
Product Data Sheets help your remain consistent with how you convey potentially complex technical data. Product specifications or design features are clearly displayed, giving customers more context around the product. This makes it much easier for customers to visualize an item in an online environment.
By providing consistent information, Product Data Sheets help reduce product return rates. Displaying key features through accurate product data and high-quality digital assets removes uncertainty. Essentially, you can give your customers all the knowledge they need to confidently buy online.
5. Compare differences between products
With a PDS, you can easily highlight product variants. For example, a fashion brand could include the different colors of a t-shirt. Not only will consumers be able to see the variants in a simple format, they’ll also have more information about a product range. All in all, this improves the user experience.
Another benefit is being able to provide more choice for your customers. Shoppers can compare the specifications of different items, which makes it easier for them to get something completely in line with their buying preferences.
PIM – dedicated Product Data Sheet software
By incorporating Product Data Sheets into your overall strategy, you can provide your customers with totally accurate product information both online and offline. Whether you need to comply with certain regulations or display complex data, Product Data Sheets are a great way of clearly displaying product information.
Pimberly offers a smart, automated way of ensuring your Product Data Sheets are always totally accurate and up to date. When you write a product specification, you can use powerful automation to generate a PDS. Furthermore, whenever you need to make a change, it’ll reflect in real-time.
Check out this nifty video for a quick overview of Automated Product Data Sheets
So, whether you create a product specification, or update one, your customers, and colleagues will always see the correct details, leaving no room for confusion or uncertainty. Enhance the customer experience and increase sales all while streamlining your product data management processes.