B2B & B2C Product Management: The Solution is PIM
Do you know the difference between B2B and B2C eCommerce? The two models aren’t as black and white as you’d think. In fact, you’d be...
March 10, 2023
Choosing the right PIM for your business without seeing a demo of the platform is like buying a pair of pants without checking the waist size. The pants might look good, but how do you know if the fit is right? If you’re still contemplating whether you should schedule a Pimberly demo, we thought we’d share a few details about our new Pimberly AI (artificial intelligence) features.
Our AI-generated product descriptions and attributes are pulled using basic product details or image recognition. As a result, your team spends less time getting products to market, customers have exceptional experiences, and your online business grows.
Our new AI features automatically generate product descriptions and attribution. Attribution isn’t just automated from a templating standpoint but also from images. This additional feature has finessed the all-important PIM/DAM connection we have always believed is one of the most critical aspects of our PIM.
In essence, our PIM/DAM combination manages your structured and unstructured data in one place, and our AI takes it one step further. You can turn your image unstructured data into product information for use in your product descriptions.
Today, Pimberly AI saves significant time by automatically tagging product assets and images as they are uploaded into our DAM. Also, AI enables your creative team to overcome product description creation fatigue, constantly creating unique versions of the same product descriptions over and over again. Our AI product descriptions provide the jumping-off point they need to meet the demand to create unique product descriptions when they’re out of ideas. As a result, entering new marketplaces and launching new products becomes a breeze.
However, we’re just getting started. Introducing AI into our PIM is yet another example of how we constantly research new ways to leverage product information. All the while, we create better experiences throughout the supply chain, from manufacturer to consumer. We will continue to leverage our new AI capabilities to create a more intuitive PIM, and you’ll reap the benefits as we introduce new advancements.
Our AI-generated product descriptions use business, product, character limit, keywords, and tone of voice to output ready-to-edit content. In summary, machine learning technology digests this information and automatically generates three copy variations so your team can pick what they feel is the most effective.
Although marketing teams often worry that AI-generated copy sacrifices creativity, they maintain control of everything produced. As a matter of fact, they can finesse copy without wasting time “researching” the product info. Instead, the AI provides all the information needed to save time, so they simply finesse the copy as they see fit. The essential product features are captured and written comprehensively, providing the base for your creatives without the need to count characters for each marketplace. They can then use the different versions for:
However, it’s so much easier to understand how Pimberly’s AI saves time for creatives and marketing teams when you see it in action.
If product descriptions generated from businesses, products, character limit, keywords, and tone of voice aren’t proof enough Pimberly AI is the ideal tool, our product image recognition feature will be. We’ve leveraged the power of deep learning technology to identify and analyze images and then classify them with relevant tags so your team can locate your digital assets.
AI-generated attributes from image recognition combine digital cameras with AI software to recognize the characteristics of product images. From there, your team can perform several tasks, including:
Image recognition creates an organized DAM to quickly assess the assets you’re looking for, searching either by model name, collection or object.
In conclusion, AI for PIM is just what you need to see Pimberly is the right fit for you.
See more of our new AI features
In your personalized demo, you’ll see how you can:
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