A Look at Pimberly AI

1. Introducing Pimberly AI

Our new AI features automatically generate product descriptions and attribution. Attribution isn’t just automated from a templating standpoint but also from images. This additional feature has finessed the all-important PIM/DAM connection we have always believed is one of the most critical aspects of our PIM.

In essence, our PIM/DAM combination manages your structured and unstructured data in one place, and our AI takes it one step further. You can turn your image unstructured data into product information for use in your product descriptions.

2. What does AI mean for the future of the platform?

Today, Pimberly AI saves significant time by automatically tagging product assets and images as they are uploaded into our DAM. Also, AI enables your creative team to overcome product description creation fatigue, constantly creating unique versions of the same product descriptions over and over again. Our AI product descriptions provide the jumping-off point they need to meet the demand to create unique product descriptions when they’re out of ideas. As a result, entering new marketplaces and launching new products becomes a breeze.

However, we’re just getting started. Introducing AI into our PIM is yet another example of how we constantly research new ways to leverage product information.  All the while, we create better experiences throughout the supply chain, from manufacturer to consumer. We will continue to leverage our new AI capabilities to create a more intuitive PIM, and you’ll reap the benefits as we introduce new advancements.

3. Pimberly AI for product descriptions

Our AI-generated product descriptions use business, product, character limit, keywords, and tone of voice to output ready-to-edit content. In summary, machine learning technology digests this information and automatically generates three copy variations so your team can pick what they feel is the most effective.

Although marketing teams often worry that AI-generated copy sacrifices creativity, they maintain control of everything produced. As a matter of fact, they can finesse copy without wasting time “researching” the product info. Instead, the AI provides all the information needed to save time, so they simply finesse the copy as they see fit. The essential product features are captured and written comprehensively, providing the base for your creatives without the need to count characters for each marketplace. They can then use the different versions for:

• A/B Testing: With three variations provided, your marketing team has options ready for A/B testing. They can test the versions and discover which ones are the most effective.
• Compliance: Three versions accommodate marketplace requirements for unique product descriptions. The copy is produced with specific character counts and follows other guidelines saving time getting new products to market across all channels and marketplaces. Therefore, your team easily remains compliant with less time wasted creating unique copy yet also ensures your brand is reflected using the right tone and voice.
• Targeting: Because each marketplace caters to different types of customers, the three versions make it easier to learn the most effective way to communicate on each marketplace. As a result, you can enjoy success using the ideal language that resonates with customers on each new channel.

However, it’s so much easier to understand how Pimberly’s AI saves time for creatives and marketing teams when you see it in action.

4. Pimberly AI for product images

If product descriptions generated from businesses, products, character limit, keywords, and tone of voice aren’t proof enough Pimberly AI is the ideal tool, our product image recognition feature will be. We’ve leveraged the power of deep learning technology to identify and analyze images and then classify them with relevant tags so your team can locate your digital assets.

AI-generated attributes from image recognition combine digital cameras with AI software to recognize the characteristics of product images. From there, your team can perform several tasks, including:

• Meta-tag labeling
• Image content searches
• Creating smart, categorized photo libraries
• Targeted advertising capabilities
• Interactive media
• Image tags for SEO and enriched product information
• User-defined criteria to ensure tags are product-relevant

Image recognition creates an organized DAM to quickly assess the assets you’re looking for, searching either by model name, collection or object.

In conclusion, AI for PIM is just what you need to see Pimberly is the right fit for you.