What does ‘PDP’ Mean in eCommerce
PDP stands for product detail page. These pages are used on eCommerce sites to help provide a thorough product description for an enhanced customer experience....
September 23, 2022
In today’s competitive online shopping environment, retailers need to focus on making the shopping experience as easy, personal, and relevant as possible. Here we look at simple ways to improve customer experience to set your company apart.
Shoppers are impatient. Your website needs to be user-friendly so they find what they need without obstacles or delays. To develop a customer-friendly website, you should focus on improving the following:
All these features optimize your website for improved customer experiences.
Product pages are your first and last chance to convert a visitor into a customer. Make sure you aren’t “burying the lede” by making visitors dig for the information they want. Provide easy-to-scan product information with high-quality images to draw them in. Remember, visuals aren’t just limited to photography. You can incorporate GIFs, 3D, and videos that make it easier for customers to make an informed decision.
Seeing a product from all angles provides a better view of how something looks or works, while video is instructional and provides a firsthand experience of how the product is used. Information should immediately address common pain points and show customers how your product resolves their issues. Consider what might motivate a customer to seek out your product and address that motivation in your product information. Also, enable reviews and ratings so customers can see what people are saying about the product and learn how it resolved the same types of issues they have.
Looking to make your products shine online?
Whitepaper: Creating the Perfect Product Detail Page
Today’s shoppers have preferred marketplaces they trust to deliver high-quality products. Marketplaces such as Amazon, Rakuten, and Etsy provide positive user experiences, similar to shopping in a mall. This allows customers to shop under any category imaginable in one place. This reduces their need to shop at a specific brand’s site.
By diversifying your online presence, you become more visible to customers. You can expand your reach and develop new relationships, which can eventually allow more customers to shop directly from your own site.
Educational content is by far the most effective way to position yourself as a trusted brand. People research an average of three websites before making a purchase. Therefore, having thorough, high-quality product content that is educational and engaging allows you to help customers along every step of their journey. In fact, it serves several purposes:
This is how to improve online customer experiences and increase conversions.
A product information management (PIM) solution ensures customers have access to rich product information to make confident purchases. The more thorough your product content and the higher quality your visuals, the more likely it is a customer will trust you. A PIM streamlines the product information process, ensuring up-to-date, relevant information is presented in a consistent manner across all channels. It also enables omnichannel strategies, so your customers find you in their preferred marketplaces.
The PIM ensures proper formatting across all channels while presenting enriched product information customers appreciate. As a result, customers make the right choices easily. Enriched product information creates a smooth buying experience by addressing all touchpoints and channels with contextualized content. Last but never least, it also streamlines your internal processes through all stages of the product journey to get new products and up-to-date information to market faster.
To learn more about how a PIM improves your customer experience, check out our whitepaper below.
Looking to provide the optimal customer experience?
After reading this whitepaper, you’ll have the foundations to build a strong business case for PIM, including:
Whitepaper: Making the Business Case for a PIM