Takeaway : There’s no need to keep thinking of product content and digital assets in terms of files and folders. It’s inefficient, impractical, and slows down your time to market. Your digital assets are easier to find, fully optimized for SEO, and tailored to each of your channels.
Imagine the scenario; you have an image and you have to name it so it’s easy to find. But, you also need to make sure it’s optimized for SEO and omnichannel appropriate. So, what do you call it? The image is a full-length model shot wearing a khaki green jacket which has a SKU code of “12345”… so let’s call it that, right?
Wait….the jacket is also available in denim blue, charcoal grey, and tan brown. On top of it, each of these colors has a different SKU code. So maybe you could concatenate name them something like “12345_12346_12347_12348”?
The next problem is that the model is wearing red leggings, and that’s another code. The leggings? Well, they come in dark blue, smokey blue, pink, black, red, bright blue, navy blue, white, and terracotta. Again, each one has its own SKUs. By the time we look at the linen t-shirt and shoes, panic is setting in, and we haven’t even mentioned the size variations yet!
Pimberly understands that eCommerce businesses deal with loads of attributes for different styles (color, size, fit, use-case, etc.). Pimberly has powerful integrated DAM (Digital Asset Management), so you can manage all of this seamlessly.
The final problem is getting this image out of the door and distributed across your sales channels, such as your website, Google, eBay, Amazon, or even your customers’ websites. You need to resize the image, change its format and image quality, then rename the image appropriately for different customers. You’ll need to use their codes instead of yours and with some SEO-friendly name like “AB888_Khaki_Green_Shirt_Jacket_Red_Leggings_Stripe_T-Shirt.jpg”. The only way to do this surely, is to roll up your sleeves and start renaming and resizing?
The power of the Pimberly DAM
With Pimberly, this won’t be the case. It stores your assets in a centralized cloud-based location, using a single key for its filename. By marrying this image and its associated metadata to the product information, you can easily find, manage and share your digital assets. Our powerful DAM solution will then automatically re-size, reformat, and rename the file to meet the requirements of the different sales channels you publish to.
With a combined DAM and PIM that supports metadata and links the digital asset to the product information automatically, there is just one name and one location for your product attributes. Your digital assets are easier to find, fully optimized for SEO, and tailored to each of your channels. Variations of your image are created with a requested name on the fly… and in the age of distributed commerce, that just makes sense.