Why Having the Right PIM Is Important for SEO

In brief, the role of SEO in PIM is to help consumers find exactly what they’re looking for as easily as possible.  A strong eCommerce product information management SEO strategy will mean you figure higher in search results. Therefore, your customers will find you quicker than they find your competitors, and you can generate higher revenues.

Why PIM and SEO are best friends

PIM and search engine optimization aren’t just about keywords – there’s so much more to it, especially in an eCommerce SEO strategy. Detailed product data and high-quality digital assets are central to how well product pages on your site perform.

This is where SEO-PIM alignment comes in. Product Information Management (PIM) systems are designed to streamline all eCommerce operations. Gather, store, enrich, and distribute fully optimized product data and digital assets across multiple sales channels from one central hub.

Because PIM gives you total control over the quality of your product data, you can increase your chances of converting browsers to buyers. You can also create structured data and multiple product categories, making your eCommerce store easy to navigate. Search engines love structured data, and so do customers, so this is something that’ll put you in good stead for an efficient user experience.

PIM SEO for your product titles and descriptions

You need to let your customers know that they’ve found exactly what they’re looking for. With that in mind, think of the keywords and language they’ll be using to search for your products.

Ensure your target keywords feature in the product titles and descriptions. Your long-tail keywords need to be included in the product description, along with key features and benefits. Inject your brand tone of voice and give your product’s personality to entice your customers to hit “BUY NOW”. It’s a gift that keeps on giving once you’ve got it right!

PIM SEO for Your Keywords

Keywords can be added to product management using PIM at any point after adoption. This implies that in terms of SEO, you may get started right away. Since the material you publish to your product pages is already search engine optimized.

Several internal teams are involved in product launches; therefore, using a PIM to organize and centralize product content enables everyone to provide feedback. A more comprehensive, effective, and well-thought-out SEO approach is the result. You’re less likely to overlook the keywords essential to generating views that result in conversions thanks to this more varied view.

Needless to say, those terms are also subject to change, revision, deletion, or adjustment. You can stay up with evolving trends in this way. The answer is straightforward: change the keywords associated with your products in your PIM if, after installation, the number of views on your sites isn’t what you had planned.

It’s a simple method of increasing traffic.

Additionally, PIM enables you to create a consistent message across product pages by populating them with the keywords you select to most effectively identify your brand. Astute consumers use a variety of online marketplaces, therefore it could come out as irresponsible if your main point is inconsistent across them.

PIM ensures that the brand message on your product pages is consistent.

However, some product information must change to better appeal to the customers you are targeting through particular channels. By using a target channel, you can employ buyer-specific keywords to target particular types of potential clients.

With PIM, you can customize your brand message and target the audiences most likely to respond to it. This is crucial because speaking your clients’ language will help you succeed rather than trying to convince them with sales jargon that they might find it off-putting and inauthentic.

PIM SEO for Your Customer Feedback

Customer feedback is vital for determining the success of your product pages and the reasons behind their failure. You can better refine your company’s message and thoroughly customize product pages to increase conversions by using feedback.

However, the opinions of the sales representatives—whose duty it is to close deals with clients on both your and other brands of merchandise—are far more significant. They are the ones who understand exactly what encourages conversions and what doesn’t, even more so than the actual customers. Compiling their opinions and suggestions is a priceless resource.

Sales representatives are always aware of the latest developments in the sales industry. PIM collects search phrases used by sales representatives on your sales channels as feedback. This offers a steady stream of the most recent content to direct site upgrades with an eye toward SEO processes with PIM and SEO page optimization.

PIM for eCommerce SEO and your digital assets

What’s a product page without any image or video?! They’re key players in the buyer journey, but they’re also essential in forming your eCommerce on-page SEO strategy. They bring your products to life and should give your customers a totally clear view of what they’re about to buy. The keywords in your alt tags will play an important role in making sure this is the case.

Alt tags are essentially the bits of text that are displayed when you hover over digital assets. By having the right alt tags in place, you can ensure your products get found and displayed in image search results. The video also encourages your customers to spend more time on your product page, which is an important ranking factor.

Search engines also often consider videos ‘premium content.’ For that reason, search results with video will place higher than those without. So, overall – video is a must, and high-quality product images are key!

PIM SEO for your meta titles and descriptions

Your meta title and product descriptions are going to be the initial bits of information your customer sees in their search results. Overall, they’ll be key in giving your customers a clear view of what to expect when they land on your product page. You only have 160 characters to effectively convey your product details and brand tone of voice.

That’s why striking a good balance between being concise and detailed will be vital in helping you stand out from the crowd. These are key in giving your customers a clear view of what to expect when they land on your product page. Be sure to include your keywords in the meta title, and your long-tail keywords in the description for the best SEO results.

PIM SEO for your product reviews & user-generated content

Giving your product reviews a good amount of attention has a multitude of benefits. Firstly, it’ll give you some great keyword ideas as you can look at the language your customers use when talking about your products.

Secondly, you can foster trust and loyalty with your customers by giving them real-life insight into what your products are actually like at your product URL. As customers build a stronger rapport with your brand, you’ll likely see an increase in your conversion rates and product schema markup. Thirdly, user-generated content is an important ranking factor, so make the most of it.

PIM and SEO squad goals

Think about your SEO content for product page as a customer-focused activity and the higher search rankings as a happy side effect! By using the right keywords across your product range, you’ll create a sense of familiarity, and you’ll help Google understand your offering.

A solid PIM system manages your workflow efficiently, so you can produce product pages that are easy for your customers to find and navigate, search engines will love it!

As a cloud-based PIM solution, Pimberly can help you improve SEO. With infinite power, our platform provides virtually unlimited product capacity on demand. Optimize all your products and build your visibility across every search engine. Whether it’s organizing product information or tagging keywords, PIM and SEO have all the squad goals!