How to Improve Online Sales with Product Information
eCommerce has expanded the reach of retailers around the world, creating a fiercely competitive environment. Outsmarting the competition is no longer just about the price...
January 29, 2024
To succeed in the competitive eCommerce landscape, you need to discover the secret to high-performing product titles. Product titles drive discoverability, leveraging SEO best practices and product clarity. So, what makes a performing product title?
High-performing product titles strike a balance between providing relevant information and search engine optimization to increase visibility. As a result, you need to tailor your titles to your specific products, targeting the right audience and demographic while keeping industry trends in mind to maximize product performance.
Here, we look at four top-performing product titles of the moment to help you understand how your product titles impact eCommerce performance. We also share tips to help you finesse your product title skills.
When selling online, you need to unblur the lines and ensure your product title stands out – not just from the competition but also to attract search engines. When looking at this example, you can see the seller includes everything a customer needs to click:
So, why does this work?
The customer finds your product more enticing because the keywords included speak to the quality and purpose of the bag. Instead of a generic term like “handbag,” searchers see terms indicative of quality like “premium” and the type of bag, “tote.”
The title establishes the purpose of the product enabling it to stand out as a superior handbag to customers, while also facilitating SEO, so the handbag ranks higher in search results.
In this case, the seller used keywords to highlight the critical features the customer desires: “wireless,” “Bluetooth,” and “noise-canceling.” They also speak to the usage of the product, with “earbuds” and “in-ear headphones.”
The customer sees exactly what they need in the product function, while search engines can easily spot important keywords critical to the search results, such as “wireless” and “Bluetooth.”
Here, we see the seller using the product’s material as the highlight: “Organic cotton.” The keyword “organic” has a greater pull with increasingly more environmentally conscious shoppers.
However, by inserting the keyword “Unisex,” the seller broadens their target audience even further.
The seller is using the category to ensure the product title is immediately apparent to searchers and search engines: “Smart home security camera.” They then give prominence to key features customers are most likely to search for in a home security product, such as “HD,” “WiFi,” and “Motion Detection.”
These keywords are relevant to the camera and home security, increasing search rankings when users seek a specific kind of camera with a particular purpose.
When we look at these top-performing examples, there are a few things we see in common:
They all lead with the product type: Google prioritizes the first words of the product title when determining their suitability. In all four examples, they lead with the product type:
They all include a descriptive/material keyword: In each example, at least one of the keywords in the beginning, distinguishes the product from like products. In some cases, it is the material, such as “leather” and “cotton.” In others, it is a function such as “wireless” and in others, it includes a reference to quality such as “premium,” “smart” and “organic.”
They all use the most valuable attributes: Attributes such as “wireless,” “womens,” “unisex,” and “HD” also help search engines spot quality and ensure customers understand the product meets their needs.
Here are some tips to help ace top-performing product titles:
While it takes time to learn how to finesse your product titles, testing different versions helps you become more adept at attracting both search engines and customers.
AI-generated product descriptions using an AI-powered PIM can foster improved product title creation based on essential product attributes. To learn more about Pimberly’s AI- powered PIM, set up a demo today.
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