Top 4 Performing Product Titles for eCommerce

To succeed in the competitive eCommerce landscape, you need to discover the secret to high-performing product titles. Product titles drive discoverability, leveraging SEO best practices and product clarity. So, what makes a performing product title?

High-performing product titles strike a balance between providing relevant information and search engine optimization to increase visibility. As a result, you need to tailor your titles to your specific products, targeting the right audience and demographic while keeping industry trends in mind to maximize product performance.

Here, we look at four top-performing product titles of the moment to help you understand how your product titles impact eCommerce performance. We also share tips to help you finesse your product title skills.

1) Example #1: Premium Leather Handbag – Genuine Italian Cowhide Tote Bag for Women

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When selling online, you need to unblur the lines and ensure your product title stands out – not just from the competition but also to attract search engines. When looking at this example, you can see the seller includes everything a customer needs to click:

  • The product type: handbag
  • Material: leather
  • Quality: genuine Italian cowhide
  • Target audience: women

So, why does this work?

The customer finds your product more enticing because the keywords included speak to the quality and purpose of the bag. Instead of a generic term like “handbag,” searchers see terms indicative of quality like “premium” and the type of bag, “tote.”

The title establishes the purpose of the product enabling it to stand out as a superior handbag to customers, while also facilitating SEO, so the handbag ranks higher in search results.

3) Example #3: Organic Cotton T-Shirt – Unisex Short Sleeve Tee for Eco-Conscious Fashion

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Here, we see the seller using the product’s material as the highlight: “Organic cotton.” The keyword “organic” has a greater pull with increasingly more environmentally conscious shoppers.

However, by inserting the keyword “Unisex,” the seller broadens their target audience even further.

4) Example #4: Smart Home Security Camera – HD WiFi Surveillance System with Motion Detection

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The seller is using the category to ensure the product title is immediately apparent to searchers and search engines: “Smart home security camera.” They then give prominence to key features customers are most likely to search for in a home security product, such as “HD,” “WiFi,” and “Motion Detection.”

These keywords are relevant to the camera and home security, increasing search rankings when users seek a specific kind of camera with a particular purpose.

5) What top-performing product titles have in common

When we look at these top-performing examples, there are a few things we see in common:

They all lead with the product type: Google prioritizes the first words of the product title when determining their suitability. In all four examples, they lead with the product type:

  • Premium Leather Handbag
  • Wireless Bluetooth Earbuds
  • Organic Cotton T-Shirt
  • Smart Home Security Camera

They all include a descriptive/material keyword: In each example, at least one of the keywords in the beginning, distinguishes the product from like products. In some cases, it is the material, such as “leather” and “cotton.” In others, it is a function such as “wireless” and in others, it includes a reference to quality such as “premium,” “smart” and “organic.”

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They all use the most valuable attributes: Attributes such as “wireless,” “womens,” “unisex,” and “HD” also help search engines spot quality and ensure customers understand the product meets their needs.

6) How to ace top-performing product titles

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Here are some tips to help ace top-performing product titles:

  • Highlight the most relevant product attributes that shoppers are likely to search
  • Only use relevant keywords in your product titles, including attributes to help customers find what they are looking for, such as red couches, one size fits all t-shirts, or 24” x 32” entry door lites
  • Prioritize category-appropriate attributes, such as color and size versus measurement and weight
  • Choose your priorities wisely, focusing on brand for established brands and attributes for unknown brands
  • Lead with the critical information in the first 70 characters in SERPs, but still leverage the full 150 characters in titles to help search engines find you
  • A/B test and improve your product titles across different channels to see what versions perform best

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While it takes time to learn how to finesse your product titles, testing different versions helps you become more adept at attracting both search engines and customers.

AI-generated product descriptions using an AI-powered PIM can foster improved product title creation based on essential product attributes. To learn more about Pimberly’s AI- powered PIM, set up a demo today.