Where Legacy PIMs Fall Short
Product information management software (PIM) has become essential for managing and distributing product information across various channels. Regardless of your business size, it’s best to...
January 13, 2023
Ideally, you want your online store to be an exact representation of your brick-and-mortar locations. This is the best way to ensure your customers enjoy the same experience online right down to how you showcase your products. While this sounds like a tall order, it helps customers find their footing quickly so they don’t feel disenchanted with their shopping experience. Your biggest challenge lies in online window shopping, with shoppers using multiple tabs for quick comparisons between different stores. How do you ensure yours stands out? Here, we cover how to use superior product information to beat the competition at the very beginning of the buyer journey.
When out and about, customers get a good feel for what your shop offers with a quick glance at your window displays. However, when window shopping online, you have very little time to make an impression and show them exactly what you are selling. Online shoppers have the unique opportunity to shop at several stores simultaneously, with multiple tabs open to make quick comparisons. As a result, you want them to realize your shop is all they need quickly. This poses a challenge with a limited “window” for your displays.
When a customer lands on your home page, this is the first glance they have of your offering. Your job is to make your products shine amongst those other tabs. What are you displaying when they land on your site? Are you overwhelming them with too many products? Is your push for increased basket size too aggressive? Are you making it easy to click on product pages by showing them where to go?
The only way to make a good first impression is to leverage high-quality product information. Your product data should make it easier to present choices and remain flexible to meet each customer’s expectations more effectively.
Today’s online window shoppers make it crucial to find an advantage over the competition. The best way to do this is to make it easy for customers to purchase in as little as three clicks:
If you can create a clear path to the finish line, you can outshine the competition and become a customer’s first choice when shopping for similar items.
So how do you optimize your product data to create the perfect product detail page? It all begins with a PIM. Product information management software enables you to provide detailed content and enticing images that reduce clicks. You provide all the information a customer needs to make an informed decision AND overcome common objections. A PIM manages all of your assets in one place, enabling you to provide ample images, including video and 3D views, to see a product from all angles. This is how you replicate that store experience, with everything laid out in a familiar way. The ideal product page includes the following:
It takes the perfect landing page to beat the competition at first glance. At the end of the day, online window shopping comes down to one thing: the most attractive page will keep customers coming back. A PIM enables you to outshine the competition with better images, information, and customer experience.
Sell fashion & apparel products?
In this whitepaper, you’ll uncover how Product Information Management (PIM) solutions empower fashion and apparel brands to:
Why is PIM Essential for Fashion & Apparel eCommerce Businesses?