How to Use Data for More Effective Digital Commerce

The unique features and functions of a product information management (PIM) solution can help you in more ways than you think. Although you increase efficiencies and can better manage product information across multi-channels for effective digital commerce, you can also access data for valuable insights.

Here we explain how you can properly leverage your data for your online store.

Product data analysis

Product analytics tell you how customers engage with your products. This is important because when you understand engagement you can see where the product information you share succeeds and fails. You can not only improve product descriptions and images, but also gain insights into the types of products your customers are seeking.

Making it easy for customers to provide feedback or ask questions adds qualitative data for a better view of the customer experience.

Product categories, as well as individual product tracking, can be reviewed to help you understand your best performers. Tied in with sales results, you can dive deeper to understand customer habits and how they relate to your products.

Do top sellers tie in with improved customer engagement? Do unique purchases tie into unexpected customer behavior?

You’ll understand what is capturing customer interest so you can apply what you learn to improve sales across your entire product line.

Bulk editing/uploading capabilities

Integrating marketing channels is key to competing in a multi-channel retail environment. It allows you to reach more customers on the platforms they trust. Although using bulk uploads is an efficient way to upload mass amounts of information, you need a system that allows you to conduct bulk editing and uploading in one easy step.

Many marketplaces require you to do your bulk tasks in small batches when using Excel to manage your product data. This costs a lot more because you are limited by the number of rows you can tackle.

Measuring how your manual spreadsheet processes lead to errors and how upload failures impact sales helps show you the need to explore ways to improve conversion rates and customer satisfaction. Instead of outdated bulk editing and uploading, you can consider the cost benefits of investing in PIM to streamline these processes.

You can track improvements in conversion rates as well as reductions in cart abandonment by creating rich product information. For effective digital commerce, you can also track SEO performance and sales improvements based on extending reach to more channels using improved bulk uploading capability.

Predict customer needs before they buy somewhere else

When dealing with cross-channel selling, reporting becomes crucial to improving customer service and effective digital commerce. You can look at data to get the full picture to make the right decisions by predicting customer behavior and actions.

When you can access data in one place, you can consider all aspects of customer behavior and how they interact with product information.

Where can you improve your information to help increase conversions and reduce cart abandonment? Are customers even getting to the cart stage, or leaving your site due to insufficient information, or poor product images and interaction?

Enhance customer experience

Tying in with the above, you need to understand customer habits to improve customer experience. You can’t just depend on price as an incentive for purchases with today’s customers.

Instead, you need to attract attention and build trust with your brand and products.

Because technology constantly changes, it also changes the way customers interact with products. This influences customers’ decisions when making purchases, which are often swayed by their experience on your site or the product information they view in various marketplaces.

Rich product information is at the heart of conversions. So again, tracking and monitoring how customers interact with your product information is key to enhancing the customer experience.

 

Improve search and enriching product content

Structured data helps Google understand what a page featuring your product is about. That’s how Google decides whether they want to show your page results to their users or not. Structured data provides high-value information to Google using enriched information that aligns with search specifics.

Using accurate, structured data for product information makes your product more intriguing to Google so they are more likely to show users your pages.

The more thorough and informative your product description, the more likely it is to be found by Google.

As a result, structured data allows you to improve search and enrich product content. A PIM platform allows you to enrich and optimize all the data and assets you hold, managing data structure and improving product relationships.

Offer value with personalized rewards

PIM allows you to leverage product data, so you can offer more value with exceptional personalized product experiences. When you combine AI tools with product information management, you enter the world of next-level personalization.

You can offer customers intelligent product recommendations using past behaviors in their purchases and browser journey to improve the experience and in turn, increase Average Order Values (AOV).

PIM eCommerce Tech Stack Diagram

If you would like to learn how PIM improves digital commerce, click here to learn how our software helps our customers.