How to Get More Value From Product Information

Eliminate spreadsheets

Using spreadsheets is not realistic as your product line and information expands. Large volumes of data are just not suited to a basic Excel spreadsheet. They are hard to search, not collaboration friendly, and prone to errors.

Duplication is also a common issue as you don’t receive notifications when you repeat a SKU or product code more than once.

With PIM solutions, you have smart search and product filters. In turn, you avoid duplications while also making it easy to search, find and alter product information.

It also offers a more efficient way to upload large volumes of products to marketplace platforms, using the correct criteria to avoid rejection or loading errors. Furthermore, most marketplaces limit the number of rows you can upload from your spreadsheet which means you are stuck working in batches of 300 to 500 SKUs at a time.

PIM tools avoid this time-consuming issue.

Create a central hub with a product content management system

If you use different databases or depend on spreadsheets, you’re not offering smooth collaboration for your team.

A consolidated platform empowers your team to work together while also eliminating the common problems we mentioned above. A ‘golden record’ of data makes it easier to put together rich content and product information that works on so many levels – from improving the SEO of your website to customer experience. Also, it allows for easier searching for your team to keep members on the same page.

You can also see when action has been taken or when action is required because everyone can access the same, real-time information.

Automate distribution to speed up time-to-market

With an efficient product information process, you can guarantee faster delivery for your customers. This translates into more sales and becoming better at outperforming the competition.

Customers have no patience and the supply chain challenges created by the pandemic have people searching for the brands that offer faster delivery.

Marketplaces like Amazon make it far too easy for customers to search for similar products offering same or next-day delivery.

You don’t want to lose out to competitors with faster deployment capabilities.

Resolve content accuracy and quality issues

If you implement a robust content governance process, you can solve content accuracy and quality issues. Things such as spreadsheet errors become a thing of the past, with fewer human errors such as typos, incorrect product codes or SKUs, or mismatched product descriptions and photos.

When you improve product information management, you regain control of data quality.

Your team no longer faces manual editing for thousands of SKUs in all their different marketplace formats. Also, you’re reducing the risk of lost data or tampered content by streamlining the editing process.

Put managerial or role-based authorization in place to prevent unauthorized access and control how product information is used.

No matter how many users you have, PIM manages content accuracy and maintains standards of quality.

Empower your team with a consolidated platform

Marketing automation makes it easier for your team to focus on strategy instead of execution. Campaign management aligned with your eCommerce calendar is easy thanks to powerful PIM-driven automation that helps increase sales and optimize margins.

Using PIM as a marketing tool gives you team access to valuable data to create amazing, personalized brand experiences.

Product information is available for product campaigns accessed from a central hub so your studio team can access all the digital assets they need that are already fully optimized by your SEO team.

As a result, you can meet your marketing goals whether it is improving brand awareness, increasing SEO rankings, increasing conversion rates and online sales, or using data to improve online experiences.

All you have to do is set the date to go live once everything is ready to go.

Automate campaigns

Marketing automation makes it easier for your team to focus on strategy instead of execution. Campaign management aligned with your eCommerce calendar is easy thanks to powerful PIM-driven automation that helps increase sales and optimize margins.

Using PIM as a marketing tool gives your marketing team access to valuable data to create amazing, personalized brand experiences.

Product information is available for product campaigns accessed from a central hub so your studio team can access all the digital assets they need that are already fully optimized by your SEO team. As a result, you can meet your marketing goal whether it’s improving brand awareness, increasing SEO rankings, increasing conversion rates and online sales, or using data to improve online experiences.

Just set the date to go live once everything is ready to go.

Multi-language

If it is important for your business to create a global omnichannel strategy, PIM is the path to global expansion and growth. It is impossible to go global without translated data for all targeted geographies.

A PIM system provides a central space to manage channel-specific data requirements including multi-language capabilities.

These tips help make the most of your product information management, so you get more value using its full functionality. Get more information on the value of PIM software here.