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How PIM can boost your eCommerce conversion rates

Modern consumers want as much information about their products as possible. When shopping online they can’t always interact with a product in the same way they do offline.They want to feel informed about their decisions. 

It’s all part of creating an engaging customer experience and using every resource at your disposal. 

In this video, we’ll show you how Pimberly’s features enable you to grow your online sales through rich product data:

  • Add multiple high-quality digital assets boosts online conversions 
  • Streamline the management of multiple assets and create engaging marketing content quickly 
  • Differentiate products from competitors by easily adding unique and persuasive descriptions 

Increase sales across all channels with Pimberly 

Pimberly’s features are capable of improving online conversions for all channels. Product categorisation helps to improve the navigation structure for your eCommerce store. Make your product pages stand out by incorporating rich media files via the digital asset management feature. There’s also the opportunity to optimise your products for search engines and ensure they rank highly.

Transcript

Increasing your online conversion is ultimately about providing a better and more engaging product experience. Online customers can’t see or touch the product. So the experience that you create with your product information is vital. You need them to feel comfortable enough when hitting that buy button.

Differentiate your products by adding rich marketing content, such as imagery, videos, manuals, specification sheets and more all within Pimberly. In Pimberly’s product record you can easily view and amend associate the imagery and other assets, making it very quick and easy to create compelling product content. Creating an engaging product experience will help drive conversion for your online store.

Next Steps

Like what you see? Book a free personalised demo to find out what Pimberly can help you achieve.

Head to the video library to find more videos showing the features and benefits of Pimberly.

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