SEO is a crucial aspect of buying online. The higher up a product appears on a search engine, the more likely it is for your customers to click on it. Great SEO gives you an advantage over the competition.
In this video, we’ll show you the benefits of enriching your product data for SEO purposes:
- Strong product structures make your inventory easy for users to navigate and search-engine friendly
- Stand out from competitors by making your products easy and quick to find online
- Rich, keyword-centric product data ranks highly in search engines
Combine great SEO with rich product data in Pimberly
From an SEO perspective, Pimberly is ideal for enhancing product data. Use intuitive workflows to help your SEO team focus on the product tasks that are relevant to them. Create keyword rich meta titles and descriptions for all products and improve search engine rankings. You can even optimise digital assets like photos and incorporate them into a wider SEO strategy.
In Pimberly, you can define products within multiple category trees. These can be used to define navigation structure, which is key to making your site friendly to search engine crawls. Pimberly provides a central product record for modifying basic attribute data, letting you add keywords and detail-rich descriptions. Your SEO team will also benefit from working in a single workspace reducing areas and duplication.
Workflows allow for automated approval processes as well as automation for pushing data to sales and marketing channels. Whether you are creating a keyword specific landing page or a new seasonal category these features combined in Pimberly, ultimately benefiting your product ranking and helping customers discover you and not your competitors.