Top 4 Ways a Manufacturer Can Avoid Greenwashing
For manufacturers, online reputation is a vital component of eCommerce success. As a result, they have to avoid being tagged as a company using misleading...
July 5, 2022
Finding an effective process for eCommerce product catalog management can be a challenge. Without easy access to your products, customers become frustrated which means you see a reduction in conversions. You also reduce your sales potential by missing cross and upsell opportunities.
Here, we’ll take a look at some tips for eCommerce product catalog management to help you overcome common eCommerce challenges and increase sales.
So, let’s get started:
The first step to improvement is understanding the basics of eCommerce product catalog management best practices:
Overall, following these best practices will improve workflow while also ensuring your product catalog is optimized for an improved user experience.
For most businesses, nothing is worse for product catalog management than low-quality incomplete product information. Likewise, insufficient data poses risks that infringe on your eCommerce strategy, as well as the ability to enhance it.
The only way to keep product information reliable in terms of quality is to collect up-to-date information in a consistent fashion. In other words, it’s the best way to build trust and create repeat customer purchases.
So, when customers see the information they need, they make decisions on the spot. All in all, that means fewer abandoned carts and more conversions.
Defining categories makes it easier for customers to find what they need and it also improves efficiencies in product additions. Aside from clear, easy-to-understand categorization, you have to include all relevant attributes such as:
Information should be relevant and answer the logical questions a customer might have prior to making a purchase. In addition, it should be readily available to the customer within seconds.
Above all, always keep in mind how products fit into other categories when it comes to product catalog management. Avoid trying to fit a product into a category just for the sake of increasing its profile. Therefore, categories should always relate directly to the product in a logical way.
For example, the more products you have, the more important categories become to improving user experience.
How customers use physical and digital catalogs varies. Most importantly, you should consider the variances and tailor each type of catalog so that it aligns with customer needs. That is to say, it makes a world of difference to how customers view your products. The goal is to carry them forward in their decision-making process through whichever channels are at your disposal.
Personalization enables each customer to enjoy an individual shopping experience based on past behavior. Firstly, when you track behavior, you learn more about a customer’s needs and their pain points. Secondly, you understand the types of products suited to their leg of the customer journey.
In addition, successful personalization enables you to show customers things they never considered, like how a certain piece of clothing might go with a recent purchase, or how an accessory might enhance their enjoyment of something like a computer, or type of software.
In short, it all depends on what you sell, how your products work together, and how they might appeal to different audiences around the globe. Segmentation rules in catalog personalization enable you to create a flawless customer experience for effortless shopping and more conversions.
Learn more about how you can take the customer experience to the next level with hyper-personalization
Hyper-Personalization: Using Product Data to Craft Online Experiences
A Product Information Management software or PIM manages product data. Moreover, the software eases the challenges of increasingly complex data related to your product range. PIMs provide the easiest way to improve product management with the following capabilities:
The right PIM platform enables you to manage all product-related data from the basics like SKUs to more effective categorization for cross-referencing and from technical information to marketing data.
Overall, proper eCommerce product catalog management can improve customer relationships while increasing sales. If you’d like to learn more about the steps you can take to increase efficiencies in the way you manage products, visit our page specifically on catalogs.
For a more in-depth walkthrough on how a PIM platform can help, click below for our free whitepaper.
Learn More In Our Whitepaper: Making The Business Case For PIM
Access the whitepaper