Print catalogs are usually built by pasting product data into InDesign page by page, then checked again whenever a price changes. In Pimberly, Catalog is another channel off the records that already feed the website. An InDesign template sets the layout, a running order imported from a spreadsheet briefs each section and spread, and production stages track every spread through to artwork. Print reads the same attributes as web, so there is no second set of fields to keep up to date.
With Pimberly’s catalog production, you can:
- Drive every catalog page — camping, fashion, menswear, electrical — from the same product data, in a standard InDesign template
- Hold each product group’s SKUs together, with heading, description, logos and images against the group and code, blend, size and price on each SKU
- Map which attributes go out to print and what they’re called, without managing 30 or 40 extra print-only fields
- Build a book from sections and spreads, by hand or imported as a running order with parent and child product codes
- Move each spread through production stages that match your own process — brief, ready to export, InDesign
- Keep the product data in Pimberly while artworking, checking, PDF and pricing happen downstream
See how it works in the video below:
