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Blog Category: Product Marketing & Content

pim for tiktok
Using PIM for TikTok

We discuss the multiple ways you can leverage your PIM to optimize your presence on TikTok and increase conversions on the social channel.

Blog
Fashion & Apparel
asin manager
The Day-to-Day of an ASIN Manager

What exactly is an ASIN Manager? Here, we walk through the responsibilities of an employee tasked with dealing with the Amazon marketplace.

Blog
Construction, Electrical / Mechanical
Distribution, Manufacturing
rich-product-content-ecommerce-customer-journey
Rich Product Content and the eCommerce Buyer Journey

Here's everything you need to know about leveraging rich product content to guide online shoppers through the eCommerce customer journey

Guides
product discoverability
How to Boost Product Discoverability Across Channels

Product discoverability is key to sales. After all, how products fly off the shelves if online shoppers can’t find what they’re looking for?

Blog
Distribution, Manufacturing, Retail
what-is-product-information-management
Infographic: What is Product Information Management?

Access our infographic for an overview of Product Information Management (PIM) systems, who uses them, and how they drive online revenues

Infographics
product-information-management-vs-product-content-management
PIM vs. PCM: The Key Differences

PIM vs PCM: Learn how to use Product Information Management and Product Content Management systems to create outstanding online experiences

Blog, Guides
key differences plm and pim software
PLM vs PIM: The Key Differences

PLM vs PIM: Here's everything you need to know about Product Lifecycle Management (PLM) software and Product Information Management (PIM)

Blog, Guides
peak season
5 Quick Tips for Leveraging Product Data in Peak Season

Leveraging product data to boost conversions requires careful planning and a powerful PIM to deliver unmatched customer experiences.

Blog
Fashion & Apparel, Homeware
enrich catalog creative
Using Product Information to Enrich Catalog Creative: Part 1

Every brand is seeking a competitive edge. Here .we cover how you gain this advantage with product information to enrich catalog creative.

Blog
Distribution, Manufacturing, Retail
product-storytelling-in-ecommerce
The Power of Product Storytelling in eCommerce

Product storytelling is a technique to increase eCommerce conversions. Discover how to use product data to fuel amazing product experiences.

Blog, Guides
Distribution, Manufacturing, Retail
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