The definition of visual merchandising is a marketing strategy that draws customers in by utilizing displays, technology, color, floor designs, lighting, and other components. Utilizing...
1. Identify and extract attributes from various sources
Pimberly AI identifies and extracts product attributes from various sources using a brilliant combination of image recognition and product lookup. As a result, your team can automate your spec and sell sheets in a matter of minutes, no matter how complex your product data. In addition, Pimberly pulls product attributes from reliable sources and marketplaces, giving you instant access to the most up-to-date, correct product information.
Not only can Pimberly access products from popular marketplaces, including Amazon, eBay, and Shopify, but it continues to update product attributes once uploaded into your system—no more guesswork or monitoring product updates, as our AI does it for you.
Attribute extraction can come from several different reliable sources, including:
- Product descriptions
- Unstructured data
2. Analyze text data
Your PIM, or Product Information Management software, can analyze text data for your team, freeing up time and energy. As with our attribute extraction feature, our AI can analyze text from multiple sources, including product descriptions, reviews, and comments — extracting the most relevant product attributes. For example, suppose your marketing team wants to create a landing page, or email announcement, to introduce the latest addition to your inventory of lawn care products.
In that case, you can use our AI to quickly extract information about product quality and features, ready to edit and blast out to your mailing list. The data has endless applications to help establish yourself as an expert in highly competitive marketplaces while speeding up your time to market.
3. Identify product attributes through image recognition
AI image recognition capabilities identify relevant product attributes. For instance, computer vision recognizes different product parts and extracts the appropriate features from color and size to shape and function. Our AI automatically analyzes uploaded images, instantly identifies what they are, and applies relevant tags based on an 80% threshold confidence level or user-defined features.
Adding to its impressive capabilities, our product image recognition feature leverages the power of deep learning technology. As a result, it continues to adapt and improve its knowledge using machine learning to manage the following tasks:
- Locating digital assets
- Labeling meta-tags
- Searching image content
- Creating smart, categorized photo libraries
- Assisting in the development of effective targeted advertising
- Creating image tags for SEO and enriched product information
- Considering user-defined criteria to ensure tags are product-relevant
Imagine the ease of a PIM that not only creates an organized DAM but also enables your team to use flexible searches, whether they need to search by the model name, a particular collection, or a specific object.
4. Leverage historical data
We’ve alluded to the benefits of machine learning, but how does it work? Our PIM/DAM machine learning relies on algorithms that identify the attributes customers need to make informed purchase decisions. The PIM continues to learn and update its knowledge, changing with customer needs and understanding what product details customers consider the most important. Therefore, your attributes are results-driven, giving customers the info they need in easy-to-digest bites. This improves customer experience, keeping you one step ahead of the competition.
5. Increase sales with product recommendations
Adding to the customer experience, our AI recommends products based on a customer’s desired product attributes and preferences. As a result, your marketing team can continuously analyze customer behavior without lifting a finger because our AI follows purchase and shopping patterns and suggests products with similar attributes. Our AI also creates three product descriptions based on brand tone, enabling you to seamlessly leverage A/B testing to determine what copy works best for different customer profiles.
This feature is particularly useful if you sell across different marketplaces where each customer base has different needs and expectations. Through A/B testing, you can discover customer preferences and use the most appealing product description for each channel. As you roll out across different marketplaces, you’ll enjoy success with less effort required in target research, so again; you are primed to reach new audiences faster.
Pimberly AI is your product attribute secret weapon, instantly sourcing and leveraging reliable sources to unravel complicated product information. You can also automate spec and sell sheets, reach diverse marketplaces, and become a recognized brand trusted to bring top-selling products to your growing customer base.