Search is no longer the only place buyers find products, and answer engines and generative engines need a different shape of content from the same record. In this example within Pimberly, three outputs are generated: use cases restricted to stated facts for a medical product, an answer-engine version structured around direct questions, and a generative-engine version. Each writes back to a named attribute, and because the instructions are defined once they apply the same brand guidelines to every product they run against.
With Pimberly’s SEO, AEO and GEO content, you can:
- Generate SEO keyword suggestions alongside the content answer engines and generative engines draw on — FAQs, benefits, and use cases
- Restrict output to stated facts rather than inferred claims, where the product category requires it — such as a medical product
- Write a version structured around direct answers to questions, for answer engines
- Write a differently shaped version for generative engines, from the same underlying product
- Draw source attributes from the product record and write each output back to a configurable target attribute
- Define the instructions once, so brand guidelines and channel requirements apply to every product the Pimble runs against
See how it works in the video below:
