“We didn’t even know what kind of improvements were possible until we started using Pimberly. It’s opened up a whole new way of working.”
Lucille Tong, Head of eCommerce Trading, Absolute-Snow
Absolute-Snow is one of the UK’s leading retailers for snow sports and mountain gear, offering an extensive range from snowboards and ski boots to outdoor clothing and accessories.
Sector: Retail
Industry: Fashion & Apparel
Pimberly Products: PIM, DAM, AI
“We were using a legacy bespoke PIM system, but over time, it became more of a blocker than a benefit.” – Lucille Tong, Head of eCommerce Trading
Absolute-Snow faced significant challenges with its legacy bespoke product information management system. The manual process of entering product data, especially for items with multiple variations, was excessively laborious and prone to errors. Each variant, for example shoe size, required individual data entry, making uploads slow, inefficient, and inconsistent.
As product ranges expanded, uploading seasonal catalogues became unmanageable, taking up to eight months and significantly impacting the company’s agility and competitiveness.
With the critical winter season approaching, Absolute-Snow needed a rapid and efficient solution to overhaul its product management processes.
“We’d known for a while that we needed to improve our workflow. The turning point came when we realised how long it was taking us to get products live ahead of a season. It became a bottleneck for the whole business.”
Lucille Tong, Head of eCommerce Trading
“The ability to export product data into spreadsheets, make edits quickly, and re-import into the system allows us to react quickly to changes without wasting time.”
Lucille Tong, Head of eCommerce Trading
Implementing Pimberly revolutionised Absolute-Snow’s approach to product information management. The platform enabled bulk edits and automated workflows, significantly reducing manual input. For example, product “lowdowns,” structured summaries or selling points of each item, were previously written manually for each item. These are now generated automatically based on product attributes thanks to Pimberly AI’s CopyAI module – saving the team time while also improving consistency.
Absolute-Snow’s internal structure has been built around Pimberly’s flexibility. The buying and admin team first enters essential product information into the system, creating a “skeleton structure” for each product, while the content team enriches listings using spreadsheets and seamless bulk imports. This collaborative process, facilitated by Pimberly, streamlined operations, enhanced consistency, and enabled quicker responses to market changes.
With Pimberly, Absolute-Snow achieved a remarkable 37.5% reduction in seasonal product upload times – cutting the timeline of the whole process from eight months to just five. The ability to publish product listings faster improved the retailer’s agility, enabling quicker decision-making and timely responses to emerging trends.
The enhanced efficiency and flexibility offered by Pimberly mean products no longer wait for fully completed content before launch. Instead, the team can swiftly bring items to market, enriching details progressively and ensuring optimal timing for sales opportunities.
Now, with foundational challenges resolved, Absolute-Snow is exploring further innovations like AI-assisted product copywriting, positioning the company to continue growing and scaling effectively.
“Pimberly has become part of the fabric of how we work now. It’s not just a tool—it’s a core part of our eCommerce engine.”
Lucille Tong, Head of eCommerce Trading
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
