The definition of visual merchandising is a marketing strategy that draws customers in by utilizing displays, technology, color, floor designs, lighting, and other components. Utilizing...
1. Centralizing product information
Product information management, or PIM, is a centralized hub for managing all product data. Your team is handed the golden ticket to developing a more productive workflow without relying on disparate spreadsheets or docs. Instead, their PIM consolidates all product information in one spot so they can manage data free of silos that contribute to errors, inaccuracies, and inconsistent customer experiences.
Your team conducts all product-related tasks within the PIM, which becomes their single source of truth. As a result, they can quickly get products to new markets with high-quality data formatted and ready to use, free of errors and inconsistencies.
2. Standardizing product data
A PIM enables you to establish standardized data models and attributes across all product sets effortlessly. As a result, you ensure your product information is consistent and accurate across all channels and platforms. Teams work confidently, knowing the data they use is correct and suited to the specific channels they must access. However, deploying a modern PIM is essential.
Modern PIMs, like Pimberly, enable product data optimization with state-of-the-art functionality for potent product descriptions, accurate specs, and images/videos with a DAM.
The digital asset management function is crucial to high-quality product data development, using unstructured data to share vital product information at a glance. Images, video, 3D technology, and more enable customers to quickly see what they need to make informed decisions that increase purchases.
3. Enable seamless collaboration
You know your workflow needs improved efficiency to keep your business scalable. You can’t continue to expand your omnichannel presence without improving efficiency to ramp up productivity.
Reducing time-to-market is critical to your success when tackling an omnichannel strategy, as your competition can outsell you and capture your target customers out from under you if your team continues to struggle to keep up.
A PIM automates the typical roadblocks that hinder efficient product launches, including the time-consuming approval process. PIM automates workflow, enabling approval processes, notifications, and alerts, streamlining collaboration and your product data review cycles.
Collaboration across multiple teams calls for automated processes that use triggers to keep product data flowing from person to person until it is approved and ready to go.
Your PIM enables for easy collaboration from different departments, including critical functionality such as controlled permissions. As a result, all stakeholders can contribute to the product information management process, effortlessly ensuring data integrity and preventing unauthorized changes.
4. Channel agility
You must remain agile to deliver consistent product information across e-commerce platforms, marketplaces, mobile applications, and print catalogs. A PIM enables your team to create channel-specific data and views in the required formats for each channel.
This is crucial to ensure the timely delivery of properly formatted or structured file formats and overall product information quality. You need to remain competitive and provide the level of product data customers demand in today’s easy-to-navigate online shopping environment.
If you aren’t agile enough, rest assured that your competitors are ready to “pick up the slack” and meet customers where they shop with channel-approved and appropriate product information.
Your PIM ensures accurate and consistent information is delivered to customers regardless of their preferred platform. It also keeps your team agile enough to pivot and be up and running on new channels at the drop of a hat.
5. Optimize time-to-market and customer experience
Reduced time-to-market is just the advantage you need to outsmart the competition. Your PIM optimizes workflows and centralizes your product information, significantly reducing the time it takes to launch or update new products.
You can standardize product data to gain brand consistency for an improved customer experience that helps build trust and generate customer loyalty.
Optimized time-to-market translates into optimized sales.