The term “digital product” has become a common buzzword. From mobile apps to e-books and online courses to software tools, digital products have transformed the...
1. The importance of potent product descriptions
When we attended PI Apparel in NYC last year, we learned how the fashion industry is embracing artificial intelligence (AI) capabilities. AI generates product descriptions and content not only through copywriting capabilities but also by introducing a tone that fits your brand’s voice. This advancement is enabling us to develop new PIM features designed to improve your ability to create potent, AI-generated product descriptions.
Essentially, AI copywriting uses machine learning to generate compelling copy based on your existing product data. Better yet, it can incorporate customer data to create different variations of product descriptions based on the needs of your customer segments. By being more responsive with content development, you can build trust and increase conversions.
AI-generated product descriptions and SEO
AI also optimizes product descriptions using machine learning to improve keyword research and help increase your product SERP rankings. As more customers find you, you can boost conversions. AI tracks how your customers search for products online and analyzes data to determine important factors such as buyer intent.
As a result, the content produced targets the needs of a customer as they shop. AI’s generation of other SEO-friendly essentials, such as title tags, improves visibility and ensures your content is searchable, reader-friendly, and persuasive.
2. Have a specific voice in mind? Pimberly has you covered
Pimberly has been researching the possibilities AI-generated product descriptions provide to help you create content in a myriad of tones of voice. Obviously, tone of voice is important. It separates your brand from the competition and ensures you connect with a specific audience. Changing tone effectively sends the right message using a natural language that connects with different customers.
If your products appeal to various segments, you should adjust that tone to resonate with each segment. You differentiate yourself with a brand-specific tone, while ensuring the content of each product description brings value to each individual shopper.
AI enables you to consider your product descriptions, look at the top sellers and find ways to improve tone across your entire product line. Also, machine learning enables your team to find the best words to appeal to your target audience(s) using a specific voice.
You can improve the quality of your product descriptions, and the originality of your content and clarify description meaning. All the while, you are ensuring you answer your customer’s most pressing questions. AI-generated product descriptions can appeal to specific customer segments or based on an individual customer’s history and needs.
3. Understanding customers to grow in the right direction
AI’s future in retail and, more specifically, for eCommerce, will impact the most important customer touch points, including:
Chatbots are already interacting with customers, providing quick answers and assistance for online shoppers. AI is essential for those shopping during off hours when it is impractical to schedule a customer service team. Chatbots answer FAQs, can search for relevant content, and share links with customers. As a result, customers can continue shopping with common challenges resolved. AI advancements will continue to meet the changing needs of customers.
AI can increase conversions, collect customer data, and use machine learning to improve customer experiences. It enables sellers to become more predictive and proactive in their approach to serving up content. AI can even overcome the challenges of abandoned shopping carts by presenting an urgent message about inventories, offering free delivery, or providing discounts to incentivize transaction completion.
Personalized Customer Experiences
Product recommendations based on purchase and behavior history offer more meaningful experiences. AI-generated product descriptions based on a customer’s demographic and/or history will empower eCommerce sites to offer discounts, incentives, and relevant content based on things such as customer location, add-ons for items in a customer’s shopping cart, and information to help move them on to the next stage of their buying journey.
Our attendance at PI Apparel introduced us to emerging tech and enabled us to consider how using PIM and other technologies together can advance our own offering. We not only ensure we maintain an ongoing understanding of evolving technology but also use conversations with prospects to constantly better our platform.
We believe that’s why we’re the most intelligent, technically sophisticated PIM on the market.