With around 25,000 products across 31 branches and 2 online stores, JT Atkinson was growing considerably in the building supplies sector. Consequently, JT Atkinson needed to upgrade its current processes for managing product data to accommodate this growth. Before Pimberly, all product data was held either within its ERP system or directly in the eCommerce platform. The process of enriching product data for online listings was extremely time-consuming and prone to error. This lengthy listing process meant JT Atkinson struggled to collate the necessary product information to create compelling customer experiences. With customer expectations constantly on the rise, this was no longer a sustainable way of working.