Pimberly
  • Product Tour
    • Video Tour
      • 1 Minute Demo
      • 6 Minute Demo
      • 25 Minute Demo
    • Platform Features
      • Product Information Management Platform
      • Digital Asset Management
      • Catalog
      • Automated Product Spec & Sell Sheets
      • Auto Sizing Charts
      • Pimberly AI
      • Customer Portal
      • Vendor Portal
      • Workflows
      • eCatalog – Product Previewer
    • AI Capabilities
      • Pimbles
      • ColorAI
      • ImageAI
      • CopyAI
    • Integrations
  • Solutions
    • PIM by Industry
      • Manufacturers
      • Distributors
      • Retailers
    • PIM by Sector
      • Fashion & Apparel
      • Multi-Brand Retailers
      • Food & Beverage
      • Homewares
      • Construction
        • Builders’ Merchants
        • Building Materials Manufacturers
        • Bathroom Businesses
      • Uniform Distributors
      • Electrical/Mechanical
      • Brands
      • HVAC
      • IT Distributors
    • PIM by Job Role
      • Senior Management
      • Product Managers
      • eCommerce
      • IT
      • Marketing & Sales
    • Business Benefits
  • What is PIM?
    • What is DAM?
  • Case Studies
  • Pricing
  • Resources
    • Resource Center
      • Whitepapers
      • Blog
      • Press
      • News
      • Videos
      • Glossary
    • Events & Webinars
    • Content Hubs
      • I’m researching PIM
      • I’m researching Pimberly
      • I’m researching eCommerce
  • About
    • Careers
    • Partners
      • Our Partners
      • Become a Partner
    • Corporate
      • ESG
    • The Pimberly Story
    • Contact Pimberly
  • Book a Demo
  • Menu

Blog Category: Product Marketing & Content

image of scarcity marketing
Understanding Scarcity Marketing

Scarcity marketing is a widely used marketing phenomenon. Here is all you need to know about scarcity marketing and how it works.

image of vertical markets
What Are Vertical Markets? Definition and Key Characteristics

Vertical markets offer a growing experience for traders and businessmen of certain niches. Read on to learn about how vertical markets work.

Blog
Retail
image of demand generation
What Is Demand Generation?

Demand generation is an extremely efficient marketing tactic that helps you grow your business. Here is all you need to know.

image of product positioning
What is Product Positioning in 2025 Marketing?

Product positioning is a marketing tactic to effectively handle your product sales. Here is all you need to know about product positioning.

image of comprehensive income
What Is Comprehensive Income and How Does It Work?

Read this article to know more about what comprehensive income is and how it is calculated and leveraged by brands.

Blog
Fashion & Apparel, Homeware
Retail
image of website monetization
Website Monetization Strategies in 2024

Here are some of the best website monetization strategies that your business can leverage to increase revenue.

Easily Scale and Transform Your Business Using a PIM
Easily Scale and Transform Your Business Using a PIM

Product Information Management solutions are the easiest way for retailers to easily scale and transform their businesses.

customer loyalty
Increase Customer Loyalty with Reliable Product Content

We cover how you can create tailor-made experiences with reliable product content to greatly increase customer loyalty.

Blog
Distribution, Manufacturing
image of sales funnel
What Is a Sales Funnel and How Does It Work?

Here, we look at what a sales funnel is and why it is critical to the success of a business that sells online.

Blog
Fashion & Apparel, Homeware
Retail
image of product lifecycle
Understanding the Product Lifecycle

Here, we look at understanding the product lifecycle and what goes into each stage of the development process.

1…89101112…21
Subscribe

WHY PIM?

  • For your business
    • What is a PIM?
    • What is DAM? Guide to Digital Asset Management
    • Business Benefits of PIM
  • For your industry
    • Distributors
    • Manufacturers
    • Retailers
DMCA.com Protection Status

PRODUCT TOUR

  • Product Information Management Platform
  • Digital Asset Management
  • Workflows
  • Pricing
  • Implementation
  • Integrations
    • Technology
    • API Documentation

RESOURCES

  • Resource Center
  • Blog
  • Whitepapers & Guides
  • Events & Webinars
  • Glossary
  • Videos
  • News
  • FAQ

GET IN TOUCH

  • Contact Us
  • Book A Demo
  • Our Partners
  • Become a Partner
  • Sitemap
  • Terms and Conditions
  • Privacy Policy
  • Twitter
  • LinkedIn
Scroll to top