If you’ve not seen our first blog on the top five signs that you need a PIM, then go ahead and read that first!
Here are five more signs that you should be thinking about a PIM solution for your business:
- You need to create or remove thousands of SKUs
- You want to increase AOV through better up-selling and cross-selling
- You want to generate significantly more organic traffic with better SEO
- You’re managing product data from multiple suppliers
- You want to automate your product data for all sales channels
1. You need to create or remove thousands of SKUs
Big catalogues grow and change from year to year and more products require additional information. What this means is that you’re likely to have to update thousands of SKUs on a regular basis. But this process doesn’t have to be difficult!
A great PIM system helps to create a methodology for determining which products need to be updated and for what purpose. It’s a central source of data where all the necessary information can be accessed quickly and enriched to a high standard.
So, no matter how many SKUs you have, you’ll be able to prioritise the most important products and determine if there are any gaps in your product data.
2. You want to increase AOV through better up-selling and cross-selling
Understanding how your consumers are interacting with your eCommerce store is an excellent way of driving more revenue and increasing Average Order Value (AOV). By having an indication of how much customers are spending on each order, you’ll be able to refine your product data and create better cross-sells and up-sells.
PIM helps to set up amazing cross-selling and up-selling opportunities. You have the ability to create a bundle of complementary products to address consumer needs. Harness your product data to create personalised product experiences with detailed descriptions and high-quality imagery.
Whether you want to promote relevant products through a specific channel or link related items together, PIM will put you on the path to an effective AOV strategy!
3. You want to generate significantly more organic traffic with better SEO
With customers searching for products online, optimising your product data for search engines is a necessity. It’s a competitive landscape and if you’re able to get your products to the top of Google you’re going to get the most amount of organic traffic. According to Tech Jury, 60% of users click on one of the top three search results.
High-quality product data and relationships improve the overall structure of your eCommerce store and make it easier for products to be found.
PIM enables you to enrich your inventory for search engines by providing relevant keywords and optimising categories to create better product relationships. There’s also the opportunity to address technical SEO issues like duplicate content. By creating rich and unique product content, PIM ensures that every product meets search engine best practices.
4. You’re managing product data from multiple suppliers
When you’ve got products coming in from multiple suppliers, there’s a high volume of data to sift through. This data comes in many different formats and there may be instances where it’s not been cleansed properly or information is lost. This quickly becomes overwhelming if you’re managing data in separate systems.
PIM provides value by storing all product information in one system. No matter where your data is coming from, you’ll be able to check its level of completeness from all suppliers. Easily set up feeds and speed up how you process supplier data.
5. You want to automate your product data for all sales channels
Delivering the best value with your product data is essential for driving revenue. PIM makes this happen by automating how you manage your product information and ensure your data is optimised ahead of time.
By removing manual processes, PIM enables you to prepare for a busy sales period and provide another dimension to a product’s life. This might involve creating different product descriptions for seasonal holidays and publishing them through the right channels.
Rich product data = better customer experiences
Whether you’re focusing on improving AOV or you want to drive more organic traffic, PIM will give you the power to tailor your product data to meet the needs of your business. Stand out in a competitive environment with better product data and create immersive customer experiences.