If you haven’t seen our first blog on the top five signs you need a PIM, then go ahead and read that first!
Here are five more signs that you should be thinking about a PIM solution for your business:
- You need to create or remove thousands of SKUs
- You’re looking to increase AOV through better up-selling and cross-selling
- You want to generate significantly more organic traffic with better SEO
- You’re managing product data from multiple suppliers
- You want to automate your product data for all sales channels
1. You need to create or remove thousands of SKUs
Big catalogues grow and change from year to year. This means more products require additional information. As a result, you’ll regularly be updating thousands of SKUs. PIM totally simplifies this entire process!
A great PIM system helps determine which products need to be updated and for what purpose. It’s a central source of truth for all your product data. Quickly access all the necessary information and ensure it’s enriched to a high standard.
Save yourself huge amounts of time by prioritizing your most important products and identifying any gaps in your product data with PIM.
2. You’re looking to increase AOV through better up-selling and cross-selling
Understanding how your consumers are interacting with your eCommerce store is a great way of driving more revenue and increasing Average Order Value (AOV). Knowing how much customers are spending on each order means you can refine your product data to create better cross-sells and up-sells.
PIM helps to set up amazing cross-selling and up-selling opportunities. You can create a bundle of complementary products to address consumer needs. Harness your product data to create personalized product experiences with detailed descriptions and high-quality imagery.
As a result, you’ll be able to create and an effective AOV strategy with PIM. You can easily promote relevant products through specific channels or link related items together.
3. You want to generate significantly more organic traffic with better SEO
With customers searching for products online, optimizing your product data for search engines is a necessity. Because the world of eCommerce is such a competitive landscape, generating organic traffic is key. If you’re able to get your products to the top of Google, you can gain a strong competitive advantage. According to Tech Jury, 60% of users click on one of the top three search results.
You can improve the overall structure of your eCommerce site with high-quality product relationships. This will make it easier for your customers to find your products first time round.
PIM enables you to enrich your inventory for search engines by providing relevant keywords and optimizing categories to create better product relationships. You can also address technical SEO issues like duplicated content. By creating rich and unique product content, PIM ensures every product meets search engine best practices.
4. You’re managing product data from multiple suppliers
When you’ve got products coming in from multiple suppliers, you have high volumes of data to sift through. This data will likely come through in many different formats. There may also be instances where it’s not been properly cleansed or information might have been lost. This quickly becomes overwhelming if you’re managing data in separate systems.
PIM provides value by storing all product information in one centralized hub. No matter where your data is coming from, you’ll be able to check its level of completeness from all suppliers. Easily set up feeds and speed up how you process supplier data.
5. You want to automate your product data for all sales channels
Delivering the best value with your product data is essential for driving revenue. PIM streamlines the entire product information management process. This means you can ensure your product data is optimized ahead of time.
Prepare for a busy sales period and provide another dimension to a product’s life by removing manual processes with PIM. This might involve creating different product descriptions for seasonal holidays and publishing them through the right channels.
Rich product data = better customer experiences
Improve AOV and drive more organic traffic by tailoring your product data to meet the different needs of your customers. PIM gives you the power to stand out from the crowd in a competitive environment. Better product data means you can create immersive online experiences your customers will love!
Book your free demo today to see what your Pimberly PIM journey will look like